Congratulations to all our award winners and finalists.

PDF version of 2017 Winners List

 

2017 Finalists and Winners

 

Project of the Year

Winner
Frontline’s B2B Content Marketing Program to Drive Company Growth (Frontline Education)

Finalists

• AARP The Magazine (AARP)
• CDW Tech Magazine Integrated Content Marketing Program (Manifest)
• Direct Advice for Dads (DAD) – “The World’s Biggest Niche Audience” (HBF)
• Monster Career Advice (Monster)

 

Content Marketer of the Year

Winner
Paolo Mottola, Managing Editor, REI Co-op

Finalists

• Drew Bailey, Manager, Content Strategy and Curation, FedEx
• Paul Horstmeier, Senior Vice President, Health Catalyst
• Kira Mondrus, Director of Global Marketing, SecureWorks
• Monica Norton, Senior Director Content Marketing, ZenDesk

 

Agency of the Year for agencies with less than 100 employees include:

Winner
Imprint

Finalists

• 256
• Emotive
• Lush Digital Media
• Influence & Co.
• PM, poslovni mediji

 

Agency of the Year for agencies with more than 100 employees include:

Winner
Pace

Finalists

• Imagination
• iProspect
• Meredith Xcelerated Marketing
• Spoon
• Wpromote

 

STRATEGY

Content Marketing Launch of the Year

Winner
Direct Advice for Dads (DAD) – “The World’s Biggest Niche Audience” – HBF

Finalists
Vamos/LATAM – The Cultural Take-Off Experience – LATAM Airlines by New Content
I Build America: Telling the Story of Construction – HCSS / I Build America
GetResponse Marketing Automation Hub launch in support of the Marketing Automation product launch – GetResponse
Monster B2C Video – Monster

Best Content Marketing Program

Winner
B2B Content Marketing Program to Drive Company Growth – Frontline Education

Finalists
ACTIVE.com Content Marketing Program – The Active Network
Kids Safety Network – American Income Life Insurance Company (AIL) by Siren Group
#DoItForYourself – Berlei Australia by Emotive
Tech/Life Ireland – The IDA & Enterprise Ireland, delivered in partnership with Atomic by Radical

Best Content Marketing Program in Healthcare

Winner
The Mayo Clinic App Content Marketing Launch – Mayo Clinic

Finalists
Direct Advice for Dads (DAD) – HBF
The Bravecto Extraordinary Care Program – Merck Animal Health by Stein IAS
#LivingProof – Allegheny Health Network
Cleveland Clinic’s Health Essentials defines the “Major Leagues” of Content Marketing in Healthcare – Cleveland Clinic

Best Content Marketing Program in Financial Services

Winner
Becoming the most trusted source of advice for entrepreneurs in Canada – BDC (Business Development Bank of Canada)

Finalists
Allstate Digital Content Marketing Program – Allstate
Yahoo Storytellers + Credit Card Brand Blinded Case Study – Yahoo
Visa Solo Traveler Video Series – Visa by Click2View
Prosper + Thrive – Santander Bank Prospect Engagement Strategy – Santander Bank by Sapient Razorfish & Arnold Worldwide

Best Content Marketing Program in Retail

Winner
Nordstrom Rack x Kin Community 2016 Partnership – Kin Community

Finalists
#HallmarkAtWalgreens Ambassador Campaign – Hallmark with Walgreens by Carusele
Room & Board and Nina Hale’s ‘Modern’ Content Marketing Program – Room & Board by Nina Hale
“Save To Win” – Family Dollar by Catapult

Best Content Marketing Program in Manufacturing

Winner
Gates Safety Campaign – Gates Corporation by 90octane

Finalists
Proto Labs’ Content Marketing Strategy – Proto Lab
Outdoor Cap Company’s Unbranded Blog: Hatswork.com – Outdoor Cap Company, Inc.
IBM Integrated Media System – IBM by MSP Communications
How a well crafted content strategy drove better lead generation – Darcor by Marketing CoPilot

Best Content Marketing Program in Technology

Winner
Tech/Life Ireland – The IDA & Enterprise Ireland, delivered in partnership with Atomic by Radical

Finalists
B2B Content Marketing Program to Drive Company Growth – Frontline Education
Modern Workplace Series – Microsoft
Digital Industries – SAP
Line-of-Business Strategy Shift – Salesforce

Best Content Marketing Program in Travel/Tourism

Winner
ACG Multichannel Content Program: Destination Ideas and Trip Planning – The Auto Club Group (AAA) by Pace

Finalists
How Travelocity Has Revolutionized Content Marketing with its Gnational Gnomads Program – Travelocity, an Expedia company
Marriott Traveler – Marriott International
Visit Tampa Bay Integrated Digital Marketing Campaign – Madden Media
Leading Hotels of the World: Maker Campaign – Meredith Xcelerated Marketing (MXM)

Best Content Marketing Program in Education

Winner
Developing Trustworthy Content by Empowering Microsoft’s Education Innovators – Microsoft

Finalists
My Day at IU 2016 – Indiana University Bloomington
Student Hub – University of Phoenix (UoPX) by MSP Communications
Explore’ and ‘this.’ – Deakin University’s expanded content marketing program – Deakin University
Yamaha: SupportED Magazine – Yamaha Corporation of America, B&O

Best Content Marketing Multi-Year Program

Winner
Marketing Cloudcast – Salesforce

Finalists
EBS and swimming with the fishes – EBS by 256
The Smarter Approach – Trelleborg Marine Systems by SteinIAS
Modern Workplace Series – Microsoft
Women’s Marketing Inc. – Content Marketing, Multi-Year Strategy – Women’s Marketing Inc.

Best Marketing Automation in Content Marketing

Winner
The Good Clean Food Campaign – Ingredion by SteinIAS

Finalists
IBM Bluemix: Dynamic E-mail Nurture – Ogilvy & Mather
The Voice of the Experts – Paroles d’Experts – Drägerwerk AG
Collateral Builder – KPMG
ONTRAPORT – ONTRAPORT

Highest Conversion Response from a Content Program

Winner
Getting Irish Businesses off the Ground with AIB – Radical

Finalists
A Record-Breaking Holiday: How HireRight Turned Audience Frustrations into Webinar Registrations – HireRight
Push Notification Cookbook Campaign – TUNE
“Launching Your Real Estate Career” eBook campaign – Brightwood College Powered by Kaplan Real Estate Education – Kaplan Professional Education
Monster’s Monster 100 – Monster

Highest Subscriber Growth

Winner
SnapApp Blog – SnapApp

Finalists
Sonic the Hedgehog Twitter – Ayzenberg & SEGA
Scout Growth – Scout Exchange

Most Innovative Content Distribution Strategy

Winner
Sonic/Eggman Twitter Takeover – Ayzenberg & SEGA

Finalists
BerlinStation.com Interactive 360-Degree Experience – EPIX and Ayzenberg Group
Häagen-Dazs Elevates Ice Cream with NYC Millennials – Nestle Häagen-Dazs with Walgreens and Duane Reade by Carusele
What I Wish I Knew – Microsoft

Native Advertising/Sponsored Content as part of a Content Marketing Program

Winner
US Restaurateurs New Zealand Visit in Robb Report – Tourism New Zealand by Storyation

Finalists
Holiday Inn: Using native advertising to help people explore everyday moments of joy – InterContinental Hotels Group
Sip Share & Win – Coca-Cola & McDonald’s by Deviant Ventures
Taste The Feeling Single – The Coca-Cola Company by Deviant Ventures
Brick and Mortar Reborn – Synchrony Financial by Ogilvy

Content Marketing ROI/Measurement Program

Winner
ACTIVE.com Content Marketing ROI – The Active Network

Finalists
SPOOR | NS National Dutch Railways | G+J Custom Content
Following the entrepreneur’s journey from consuming content to becoming a client – BDC (Business Development Bank of Canada)
Council swap (Jouw Gemeente Mijn Gemeente) – PinkRoccade Local Government by LVB Networks
Rent-A-Center Corporate Blog ROI/Measurement – Rent-A-Center by Ansira

Best Integration of Mobile Devices in a Content Marketing Program

Winner
ALEX AND ANI Mobile Experience – ALEX AND ANI

Finalist
POLITICO Europe Uses Mobile Wallet for Brexit Coverage – Urban Airship
Mobile ID Card – Liberty Mutual Insurance Company

Best Use of Content involving Machine Learning/Artificial Intelligence

Winner
GumGum Holotats AR Tattoos – GumGum

Finalist
KONE 24/7 Connected Services – KONE by Spoon Publishing AB

In-Person (Event) Content Marketing Strategy

Winner
Delight Conference – Connective DX

Finalists
#LivingProof Event Activations – Allegheny Health Network
Lionbridge 2017 Global Marketing Symposium – Text100 (for Lionbridge)
Teia – GNT by Dream Factory
Emery the Emergency Penguin – C+C

Best Integrated Corporate Event (in-person)/Digital Content Strategy

Winner
The Great Rewrite, Forbes Media & KPMG

Finalists
Brandify Summit – Brandify
Made in USA for Marriott International – Standard Textile
#AgilityIs – AT&T Business Solutions by Rodgers Townsend

Agency/Client Content Marketing Partnership

Winner
HBF and Mahlab Partnership: Direct Advice for Dads (DAD) – HBF

Finalists
D Custom/Hewlett Packard Enterprise Partnership – Hewlett Packard Enterprise by D Custom
UPS 2016 Wishes Delivered Campaign – UPS by T3Relationship built on trust and collaboration drives content marketing results – Promys by Marketing CoPilot
Michigan Medicine Content Marketing Program – Michigan Medicine by Manifest

Best Use of Influencer Marketing

Winner
The American Cancer Society’s Taboo #Th3Fight – Moxie

Finalists
Dorot’s Influencer Marketing Program Reaches 17.4M; Drives 15% Sales Lift – Dorot by Linqia
Lincoln Electric Influencer Campaign – Lincoln Electric
Lessons Learned From Five of Marketing’s Top Minds – Workfront
Astrobrights: Best Use of Influencer Marketing – Astrobrights by Neenah Paper by WITH Agency

Best Content Strategy

Winner
Gaining unprecedented MOMENTUM through Content Marketing – Starwood Hotels (now Marriott) by iProspect (Dentsu Aegis Network)

Finalists
ACTIVE.com Content Strategy – The Active Network
Rogers Unison Launch Campaign – Rogers Communications by Ariad Communications
Frontline Education – B2B Content Strategy Leading with Thought Leadership – Frontline Education
FedEx Go-to-Market Content Strategy – FedEx

Integrated Content Marketing Program (Print/Digital Integration)

Winner
CDW Tech Magazine Integrated Content Marketing Program – Manifest

Finalists
HRMedia – delivering strategic content to Australia’s HR professionals – Australian HR Institute by Mahlab
Integrated Campaign: B2B | Employee Well-Being Campaign – Mediaplanet
Capital Acumen Issue #32: Art in a World – U.S. Trust
Sodexo + Imprint: Integrated Content Marketing – Sodexo by Imprint

Best Use of Technology as Part of Content Marketing Program

Winner
Majestic Uses 3D Printing in Space to Amplify Data & Bring it Alive on the ISS – Majestic.com by Delightful Communications

Finalists
Intronis MSP Solutions Interactive Tools – Intronis MSP Solutions by Barracuda
15 Growing Business Leaders Share Their App Secrets – Salesforce
FedEx Makes Shipping Easier With Embedded Experiences – FedEx by ion interactive
Salesforce Interactive Content – Salesforce

Paid Advertising/Content Marketing Integration

Winner
Monster Career Advice Integrated Campaign – Monster

Finalists
Managed Services Program – by Yesler for Mindtree
SAS Paid Advertising and Content Marketing Integration: The Content Distribution Unit – SAS Institute Inc.
Built With Knowledge by Allianz Global Investors Asia Pacific – AllianzGI
Highmark B2B Paid Media Integration – Highmark by MARC USA

Best Branded Content Campaign

Winner
Make Tech Her Story – CompTIA by Walker Sands

Finalists
SAS: Analytics in Action – SAS
#LivingProof Best Branded Content Campaign – Allegheny Health Network
Dreamforce – Salesforce
Uncookie Exchange – Eagle Brand by Marcus Thomas LLC

Best Use of Content in Account-Based Marketing (ABM)

Winner
Straight Talk’s special issue: ‘The Advance of Women in IT’ – HCL Technologies

Finalists
Transfer: Los Angeles Transit Best Practices – Trapeze Group
Windows Server 2016 Demo and Campaign – Insight

Best Creative Collaboration in Content Marketing

Winner
Prosper + Thrive – Success through Client and Agency Integration – Santander Bank by Sapient Razorfish & Arnold Worldwide

Finalists
FedEx Sales Chat (Collaboration between Marketing & Sales) – FedEx
Western Union Currency at a Crossroads – Western Union by MullenLowe Profero
PGE: Best Creative Collaboration in Content Marketing – Pacific Gas & Electric by WITH Agency
Ecolink Teams with High Schools & Social Media for 25 Year Anniversary Celebration – Ecolink Inc

 

DISTRIBUTION

Best Enewsletter

Winner
SHIFT Happens: SHIFT Communications’ Agency Newsletter – SHIFT

Finalists
Relate by Zendesk newsletter – Zendesk
Deloitte University Press Newsletter – Deloitte
Allstate Good Hands News – Time Inc.
Health Essentials News: Weekly Tips from Experts You Trust – Cleveland Clinic

Best Use of Facebook in Content Marketing

Winner
#becauseweloveyou – Berliner Verkehrsbetriebe (BVG) by GUD.berlin GmbH

Finalists
Cleveland Clinic Facebook: Your Health & Wellness Destination – Cleveland Clinic
Cheapflights.ca’s call to #ExportYourself: The world needs you Canada – Cheapflights (part of the Momondo Group)
SparePups Campaign – SpareFoot
CalSTRS Explosive Facebook Growth – 66 Percent Increase in One Year! – California State Teachers’ Retirement System (CalSTRS)

Best Use of Instagram/Snapchat in Content Marketing

Winner
Another City Trip – Eindhoven365, City of Eindhoven by Zandbeek, the agency for engagement

Finalists
Xbox Snapchat – Microsoft Xbox by Ayzenberg
We Are Cisco Snapchat – Cisco
Dallas Design District Organic Instagram Growth – Dallas Design District by Speakeasy
Xbox Instagram Story – Microsoft Xbox by Ayzenberg

Best Use of LinkedIn/SlideShare in Content Marketing

Winner
Encourage, Educate, Connect: SunTrust LinkedIn Inspires People To Move on Up From Financial Stress To Confidence – SunTrust by Imagination

Finalists
Going Way Back With Marketing’s Top Minds – Workfront

Best Use of Twitter in Content Marketing

Winner
Bosch automated driving – from data insights to brand engagement – Robert Bosch GmbH

Finalists
Straight Talk: CxO Engagements using Social Media – HCL TECHNOLOGIES
Georgia Power / Twitter – Southern Company / Georgia power
Sonic/Eggman Twitter Takeover – Ayzenberg & SEGA
@MerrillLynch – Merrill Lynch Wealth Management, a Bank of America Corporation by The Foundry at Time Inc.

Best Use of Video/YouTube/Vimeo in Content Marketing

Winner
Better Buildings Challenge SWAP Season 2 – U.S. Department of Energy by C+C

Finalists
RevZillaTV brought to you by RevZilla.com – RevZilla.com
Zillow TV – Zillow
Nordstrom Rack x Kin Community 2016 Partnership – Nordstrom Rack by Kin Community
“Bridging the Dream” Documentary Series – Sallie Mae by DiMassimo Goldstein

Best Use of Multichannel Social Media in Content Marketing

Winner
#DoItForYourself – Berlei Australia by Emotive

Finalists
Listen To Your Book – Audible by Emotive
#CFHolidayMagic – Cadillac Fairview by North Strategic
Telekom Electronic Beats – Deutsche Telekom AG by C3 Creative Code and Content GmbH
Use Your Points Campaign, American Express – MSP Communications

Best Corporate Blog

Winner
The Allstate Blog – Allstate

Finalists
Toast Restaurant POS – Toast Restaurant POS
Wistia Best Corporate Blog – Wistia
Blogging to Convert Readers to Customers – SHIFT
Several People Are Typing: The Official Slack Blog – Slack Technologies

Best Blog Post

Winner
How to tell if you’re infected with malware – Malwarebytes

Finalists
Three Reasons Why B2B Marketers Should Reconsider Facebook Advertising – Dun & Bradstreet
Wired founder Kevin Kelly on letting go of AI anxiety: How machines and humans together will transform the future of work – Slack Technologies
“Attn. Kanye West: We found a way to help erase your $53 million debt” – Monster
Mind Over Matter – National Life Group

Best Multi-Author Blog

Winner
Monster Career Advice – Monster

Finalists
Constant Contact Creates a Virtual Small Business Water – Constant Contact
#nsfavourites | NS National Dutch Railways – NS Dutch National Railways by G+J Custom Content
How A Dumpster Rental Brand Engaged An Audience and Improved Traffic Over 179% YoY with a Multi-Author Blog – Budget Dumpster
Spectrum Group’s The Daily Haul for Teletrac Navman – Teletrac Navman by Spectrum Group

Best Topic-Specific Blog

Winner
#nsfavourites | NS Dutch National Railways | G+J Custom Content

Finalists
Driverless Cars: The World’s first insurance policy – Adrian Flux Insurance Services by “ToTheEnd” and “Further”
The Independent Market Observer – Commonwealth Financial Network
Common Tread brought to you by RevZilla.com – RevZilla.com
Takeda – Blog for IBD patients (Inflammatory bowel disease) – Takeda by The Fat Lady

Best Podcast/Audio Series

Winner
Edge of the Web – Site Strategics

Finalists
Creating a Global Voice for the Translation Industry – Moravia by Burns360
Dinner With Racers Podcast – Continental Tire
Work in Progress: A show about the meaning and identify we find in work – Slack Technologies
VMware Radius SciFi Podcast – Weber Shandwick

Best Infographic (one-time)

Winner
The global impact of ransomware on businesses – Malwarebytes

Finalists
“Pregnancy by Trimester: A Pregnant Woman’s Guide” Infographic – Young Living
Dun & Bradstreet – Revving the Revenue Engine Infographic – Dun & Bradstreet by ScribbleLive
“Stoned” – Cleveland Clinic
NFIB Infographic: What’s the World’s Greatest Job? Small Business Owners Know – National Federation of Independent Business by Imagination

Best Infographic Series

Winner
Young Living “All About” Infographic Series – Young Living

Finalists
Chevron & T Brand Studio @NYT: What Do You Really Know About Natural Gas? – Chevron by The New York Times
6 Numbers You Need to Know by Heart – Cleveland Clinic
Digital Eye Strain Infographic Series – SeikoVision by Mojo Media Labs
Beauty Brands Marketing to Women – Infographic Series – Women’s Marketing Inc.

Best Use of Interactive Infographics

Winner
Content Land – SnapApp

Finalists
HSBC – Expat State of Mind – HSBC Expat Division by BBC StoryWorks
T. Rowe Price + Imprint: Do You Act Your (Savings) Age? – T. Rowe Price by Imprint
What’s Your AI IQ? – Salesforce
GIF up your graphic – ABN AMRO by Zandbeek, the agency for engagement

Best Use of Content Curation

Winner
Toyota Family Trails – Trails Mix Magazine – National Center for Families Learning by Brains on Fire

Finalists
Bloomberg Professional – Bloomberg
GoHome.com.hk – iProperty Group Ltd
Bank of America’s ESG Influencer Program – Burson-Marsteller

Best Mobile App/Utility

Winner
SAS- The 140 – SAS Institute Inc. by Dynamic Signal

Finalists
ALEX AND ANI Mobile App/Utility – ALEX AND ANI
BMW Magazine Digital – BMW Group AG by HOFFMANN UND CAMPE X

Best Content-Driven Website

Winner
Direct Advice for Dads (DAD) – HBF

Finalists
Kids Safety Network – Siren Group
Australia.com – Tourism Australia by Storyation
The GoDaddy Blog – GoDaddy
Autodesk’s Redshift for Best Content-Driven Website – Autodesk

Best Motivational Video or Video Series

Winner
Steps for Life – Suicidprevention i Väst and Västra Götalandsregionen by OTW

Finalists
Be Comfortable In Your Own Skin – Bio-Oil USA by Taylor & Pond
Journey of Blood – Sanquin by LVB Networks
UPS 2016 Wishes Delivered Campaign – T3
Visa Solo Traveler Video Series – Click2View

Best Topic-Specific Video as Part of a Content Marketing Program

Winner
Control – Northumberland Domestic Abuse Services by RAW Productions

Finalists
Driving Engagement and Sales With Jeep Tire Comparison Video – Turn5
Anthem of Us – Bedrock
Superhero Educator – Precious Symonette – NEA Member Benefits
The Gift of Time – Allianz by Credo Nonfiction

Best Short Form Video or Video Series as Part of a Content Marketing Program

Winner
#HomemadeHacks Video Series – Zillow by Yesler

Finalists
CalSTRS – Working After Retirement Video Series – California State Teachers’ Retirement System (CalSTRS)
Solutions videos – Manulife
Monster’s “Recipe for a Perfect…” Video Series – Monster
Business Insider and Dunkin’ Donuts – Dunkin’ Donuts by Business Insider

Best Content Marketing Video Series

Winner
Hot Lap Video Series: Entertainment and Aspirations for Mustang Lovers – Turn5

Finalists
Travel Bravely – Singtel by Mediacorp Pte Ltd
The All-American Duck Tape Road Trip – ShurTech Brands LLC
KPMG/Forbes “The Great Rewrite” – KPMG
i Rise – Coca-Cola & McDonald’s by Deviant Ventures

Best Use of eBook or White Paper Program

Winner
SAS eBook marketing program – SAS

Finalists
6 Reasons Your Intranet Project Will Fail, & Tips for Success – RBA, Inc. by Maccabee Public Relations
What I Wish I Knew – Microsoft
Kasasa Social Media E-book Series – Kasasa
Two-Aspirin Headaches of Tomorrow’s Clinicians…and How Today’s Healthcare Technologies Are Already Relieving the Pain – Vocera Communications, Inc.

Transportation (Air/Auto/Rail/Ship) Publication

Winner
Southwest The Magazine – Southwest Airlines by Pace

Finalists
Scandinavian Traveler – Scandinavian Airlines by OTW
Msafiri | Kenya Airways | G+J Custom Content

Association Publication

Winner
AARP The Magazine – AARP

Finalists
Create by Engineers Australia – how engineers create the future – Engineers Australia by Mahlab
A Trusted Magazine for AAA Members – The Auto Club Group (AAA) by Pace
AARP Bulletin – AARP
Perspective magazine – International Interior Design Association by Imagination

Technology Publication

Winner
compact steel – thyssenkrupp Steel Europe AG by C3 Creative Code and Content GmbH

Finalists
Torque Magazine, A WP Engine Publication

Manufacturing Publication

Winner
Redshift for Manufacturing Publication – Autodesk

Finalists
Xerox Digital Hot Spot Publication – Xerox Corporation by Roberts Communications

Financial Services Publication

Winner
Straight Talk Special Edition: Financial Services – HCL TECHNOLOGIES

Finalists
The Mortgage Reports – Full Beaker, Inc.
Capital Acumen Issue #32: Art in a New World – U.S. Trust
Fidelity + Imprint: In The Money – Fidelity by Imprint
The Redstone Blog by Redstone Federal Credit Union – Redstone Federal Credit Union

Government Publication

Winner
Challenge magazine – Public Singapore Division, Singapore by Tuber Productions Pte Ltd

Finalists
PIONEER Magazine – MINISTRY OF DEFENCE, SINGAPORE
Y – Das Magazin der Bundeswehr (special issue) – Redaktion der Bundeswehr/Y-Redaktion by C3 Creative Code and Content GmbH
Swedish Armed Forces РF̦rsvarets Forum РSWEDISH ARMED FORCES by Make Your Mark

Healthcare/Medical Publication

Winner
Pediatrics Nationwide – Nationwide Children’s Hospital

Finalists
xMAP Insights Newsletter – Luminex
Rounds – Cleveland Clinic
Your Beauty Magazine – David B. Reath, MD PLLC
Heartbeat Magazine, Jan/Feb 2017 – Mended Hearts by madison/miles media

Hospitality/Travel Publication

Winner
Vamos LATAM – LATAM Airlines by New Content

Finalist
Marriott Traveler – Marriott International
2017 Official Estes Park Visitor Guide – Visit Estes Park
Holland Herald | KLM Royal Dutch Airlines | G+J Custom Content
St. Moritz Magazine – Tourismusorganisation Engadin St. Moritz by C3 Creative Code and Content GmbH

Nonprofit Publication

Winner
Heartbeat Magazine, Jan/Feb 2017 – Mended Hearts by madison/miles media

Finalists
MUTmagazin – Stiftung Culture Counts Foundation by C3 Creative Code and Content GmbH
All Animals, July-August 2016 – The Humane Society of the United States
Bats Magazine – Bat Conservation International by GLC – a marketing communications agency
2017 BBB Trust Talk Magazine – Better Business Bureau

Retail Publication

Winner
Preprosto – Lidl Slovenija by PM, poslovni mediji

Finalists
Weirs and giving a new look to a historic brand – Weirs & Sons by 256
Opel+ – Adam Opel AG by HOFFMANN UND CAMPE Corporate Publishing

School/University Publication

Winner
this – powered by Deakin University – Deakin University

Internal/Employee Publication

Winner
IKEA Global coworkers – IKEA by OTW

Finalists
Vodacom buzz – Vodacom by New Media Publishing
Connected Life – A new magazine for Irish Life employees – Irish Life Group by Zahra Media Group
You Are Here – Centerliner Traits Book – Centerline Digital
we – thyssenkrupp AG by C3 Creative Code and Content GmbH

 

EDITORIAL

Best New PRINT Publication – Editorial

Winner
TBD Magazine – The People, Stories, and Ideas Defining Detroit Today – TBD Media LLC.

Finalists
OUTCOMES – Eyeview
Feed magazine – Jerónimo Martins
APT Voyage by Storyation – APT by Storyation
Yamaha: SupportED Magazine – Yamaha Corporation of America, B&O

Best New Digital Publication – Editorial

Winner
V by Viacom – Viacom

Finalists
TBD Magazine – The People, Stories, and Ideas Defining Detroit Today – TBD Media LLC
Quotable.com – Salesforce
Get Science – Pfizer by Group SJR
Capital Ideas – Group SJR

Best PRINT Publication – Editorial

Winner
Yamaha: SupportED Magazine – Yamaha Corporation of America, B&O

Finalists
Holland Herald | KLM Royal Dutch Airlines | G+J Custom Content
EY – Tax Insights for business leaders – Issue 17 – Ernst & Young LLP by C3 Creative Code and Content (Switzerland) AG
OUTCOMES – Eyeview
T-Man and Gums Comic Book – GumGum

Best Digital Publication – Editorial

Winner
The eCommerce Seller’s Guide to 2017 Rate Changes – ShippingEasy by Value Intersect Consulting

Finalists
Escape the Time Warp – 9 Essential Principles for Modernizing your Corporate Learning Ecosystem – Axonify
Marriott Traveler – Marriott International
Center for Financial Insight – Jackson National Life Insurance
Radius: Stories at the Edge – Vmware by Weber Shandwick

Best Feature Article – PRINT

Winner
The Collapse of Biofilms? – Nationwide Children’s Hospital

Finalists
A Different Beat, Animal Sheltering Magazine (May-June 2016) – The Humane Society of the United States
Harnessing the Immune System: Has the Cure for Cancer Been Within Us All Along? – Nationwide Children’s Hospital
Capital Acumen Issue #32: Art in a New World – Arts Special – Capital Acumen – U.S. Trust
In Search of the Good Life – AARP

Best Feature Article – Digital

Winner
ACTIVE.com – An Open Letter to Men From Female Runners – The Active Network

Finalists
Best Feature Article – Currency at a Crossroads – Western Union by MullenLowe Profero
Informatica: What is Marketing Operations? – Informatica by Velocity Partners
“The Art of Words” by Microsoft and POP – Microsoft Office by www.wearepop.com
Financial Knowledge and the Curiosity Gap – Jackson National Life Insurance Company

Best Interview or Profile

Winner
Helen Mirren in Light and Shadow – AARP

Finalists
What’s up with Adtech, an interview with Terry Kuwaja – Eyeview, OUTCOMES
Challenge magazine A Cuppa With… interview: “You must know the ground sentiment” – Public Service Division, Singapore by Tuber Productions Pte Ltd
Relate by Zendesk interview with Jon Ronson – Zendesk
“Embracing His Role” (Renew Magazine by UnitedHealthcare)—Fall 2016 – United Healthcare by MSP Communications

Best Regularly Featured Column or Section

Winner
Challenge magazine: A CUPPA WITH… – Public Service Division, Singapore by Tuber Productions Pte Ltd

Finalists
Humane Backyard, All Animals magazine – The Humane Society of the United States
“Ask Carrie,” Charles Schwab’s On Investing magazine, spring 2017 – Charles Schwab by 30 Point Strategies
The Wine Matcher – Wine.com by New Content
Personal Best – AARP

Best Series of Articles

Winner
New York-Presbyterian – Amazing Things – New York-Presbyterian by Pace

Finalists
Monster’s “Life After Layoffs” Series – Monster
Archipelago – Garuda Indonesia Airline by Agency Fish
Holland Herald | KLM Royal Dutch Airlines | G+J Custom Content
Collab Vamos / LATAM – LATAM Airlines by New Content

Best Overall Editorial – PRINT

Winner
Capital Acumen Issue #32: Art in a New World – U.S. Trust

Finalists
Texas Farm Bureau Insurance Companies, Texas Heritage for Living – D Custom
Insigniam Quarterly (IQ) – Insigniam by Imagination
PROJECT M – Allianz SE by C3 Creative Code and Content GmbH
Msafiri | Kenya Airways | G+J Custom Content

Best Overall Editorial – Digital

Winner
Direct Advice For Dads – making a real difference to Australian Dads – HBF by Mahlab

Finalists
Four Seasons Hotels & Resorts – Pace
HouseLogic.com – HouseLogic.com / National Association of Realtors
The Relate by Zendesk online magazine – Zendesk
Xero Small Business Guides – Xero

Best Special Topic Issue

Winner
Y – Das Magazin der Bundeswehr (special issue) – Redaktion der Bundeswehr/Y-Redaktion by C3 Creative Code and Content GmbH

Finalists
Mission Possible: Your Guide to Personalized B2B Marketing – Dun & Bradstreet
2017 Widen Connectivity Report – Widen
Scandinavian Traveler – SAS70 – Scandinavian Airlines by OTW
#WeAreVC – Education Corporation of America by SapientRazorfish

Best Annual Report

Winner
Mission Zukunft – Annual Report Fiducia & GAD IT AG – Fiducia & GAD IT AG by va bene publishing GmbH

Finalists
Akron Children’s Hospital Annual Report – Akron Children’s Hospital by Marcus Thomas LLC
Friendship Senior Options 2015 – IVY Marketing Group
Allianz Customer Report 2016: “Result for the Customer” – Allianz Deutschland AG by C3 Creative Code and Content GmbH
Serving Science Expanding Reach & Impact Annual Report 2016 – Society for Neuroscience

Best Corporate Book

Winner
The Clear & Complete Guide to Account Based Sales Development – Engagio by Velocity Partners

Finalists
Oracle Marketing Cloud | Power of One Playbook – 90octane
The Marketing Data Lake – Informatica by Velocity Partners
World Health Summit Yearbook 2016 – WHS Foundation GmbH by TEMPUS CORPORATE
How to Create an Employee Handbook: A Workbook for Employers – Gusto

 

DESIGN

Best New PRINT Publication – Design

Winner
Crystal Living – Crystal by HCP Media, What’s your story?

Finalists
CCBSA (Coca-Cola Beverages South Africa) Life – Coca-Cola Beverages South Africa by New Media Publishing
Yamaha: SupportED Magazine – Yamaha Corporation of America, B&O
OUTCOMES – Eyeview
Pages: The magazine for those who love publishing – Lane Press

Best New Digital Publication – Design

Winner
New York Presbyterian – New York-Presbyterian Hospital by Pace

Finalists
Audi Life – Audi of America by Latcha+Associates

Best PRINT Publication – Design

Winner
Perspective – International Interior Design Association by Imagination

Finalists
think.bank – Fiducia & GAD IT AG by va bene publishing GmbH
Global Investor – Change: Solutions for a better world – Credit Suisse by C3 Creative Code and Content (Switzerland) AG
T-Man And Gums Comic Book – GumGum
EINS – Content Marketing für alle by Kammann Rossi and SCM (School for Communication and Management)

Best Digital Publication – Design

Winner
AARP The Magazine’s Special Health & Wellness Issue – AARP The Magazine

Finalists
AARP The Magazine Money & Retirement – AARP The Magazine
Autodesk’s Redshift for Design – Best Digital Publication – Autodesk
At a Glance – BNY Mellon’s Digital and Timely Delivery of Performance Information – BNY Mellon

Best Cover – PRINT

Winner
Allianz Customer Report 2016: “Result for the Customer” – Allianz Deutschland AG by C3 Creative Code and Content GmbH

Finalists
Feed Magazine – Jerónimo Martins
Cohort Issue 5 – SPH Magazines Pte Ltd
February 2016 Cover – Roll the Casbah – Air Canada enRoute
Algorithms for Innovation – University of Utah Health Sciences

Best Cover – Digital

Winner
The Art of Agile Marketing ebook – Workfront

Finalists
DIY Guide to Data Navigation – Microsoft by SCORCH
Content Marketing For Lawyers: How Attorneys Can Use Powerful Social Media Strategies To Attract More Clients And Become A Legal Thought Leader – Ruiz Strategies

Best Column or Section Design

Winner
The Challenge Pullout – Public Service Division, Singapore by Tuber Productions Pte Ltd

Finalists
Kaleidoscope VAMOS / LATAM – LATAM Airlines by New Content
Move Magazine – American Association of Motor Vehicle Administrators by GLC – a marketing communications agency

Best Feature Design

Winner
‘Achieving Deliciousness’: A design-led content experience by Adobe – Enterprise Marketing Content Strategist

Finalists
Texas Farm Bureau Insurance Companies, Texas Heritage for Living, “Some Like It Hot” – D Custom
The Appetizer Genius by WBeer – New Content
Experience Kissimmee – Madden Media
“Recalibrate” (Renew Magazine by UnitedHealthcare) – UnitedHealthcare by MSP Communications

Best Infographic Design

Winner
Monster’s “A Superhero’s Guide to Career Victory” – Monster

Finalists
Shutterstock Creative Trends 2016 – Shutterstock
What Impact will the Presidential Election Have on HR? – Scout Exchange
Getting Inside the Insider Threat – RedOwl by SCORCH
Tires “For What You Do” – Continental Tire

Best Use of Illustration

Winner
SilverKris October 2016: The South-east Asia Diaries – SPH Magazines Pte Ltd

Finalists
Flowchart Fridays – Lucid Software Inc
Challenge May/June 2016 Cover story: Beyond SG50 – Public Service Division, Singapore by Tuber Productions Pte Ltd
IH Professional Pathways Outreach Program – AIHA
Washington, DC Digital Transformation – Cisco Systems

Best Use of Photography

Winner
Texas Farm Bureau Insurance Companies, Texas Heritage for Living Cookbook – D Custom

Finalists
An Outdoor Lens – Visit Gainesville by Madden Media
“Foods That Heal” (Renew Magazine by UnitedHealthcare) – UnitedHealthcare by MSP Communications
Helen Mirren: In Light & Shadow – AARP The Magazine
World War ZZZ – AARP The Magazine

Best Overall Design – PRINT

Winner
Texas Farm Bureau Insurance Companies, Texas Heritage for Living Cookbook – D Custom

Finalists
Evonik-Magazine – Evonik Industries AG by BISSINGER[+] GmbH & C3 Creative Code and Content GmbH
NK STIL – Nordiska Kompaniet by Make Your Mark
San Francisco Giants April 2016 – Diablo Publications

Best Overall Design – Digital

Winner
Thomson Reuters 2016 Annual Report: The Partnership Equation – Thomson Reuters

Finalists
Cloud vs. Security – by Yesler for Trend Micro
Texas Farm Bureau Insurance Companies, Texas Heritage for Living – D Custom
Audi Life – Audi of America by Latcha+Associates
Velocity & Sprint Business – Small Business manifesto – Sprint Business by Velocity Partners