Award Categories
  
 
Distinguished Award
Content Marketing Agency of the Year
Presented to two agencies, one agency with less than 100 employees, and one agency with 100+ employees.
Presented to the agency that has distinguished itself by creating content marketing that serves as a showcase for the entire industry. The winners will be announced at Content Marketing World 2022. The Agency of the Year recognition by the Content Marketing Institute is, perhaps, the greatest award honor a content marketing agency can achieve. The judges look at the agency’s projects and performance over the past year, as well as the innovation behind consistent multi-platform publishing. To qualify for Agency of the Year, you must submit at least one project submission and complete the agency nomination information on the entry form. There is a $249 fee to nominate your agency (late entry fee of $299 for nominations submitted after May 10, 2022).
STRATEGY
1. Best Content Marketing Launch
New product or publication that got attention, resonated with an audience, and translated into positive results that you can demonstrate. Show us what you showed off!
You launched a new content marketing program in 2020. That program could be a custom print magazine, an enewsletter, a podcast, a blog, an online magazine (you get the idea). Tell us about it. What were your KPIs? What were your results? What technologies were critical? Give us all the brag-worthy details!
2. Best Content Marketing Program
You had great ideas. You planned. You created. You documented your strategy. You got results.
Your organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
3. Best Content Marketing Program in Healthcare
Having a documented strategy for your content marketing is key in healthcare. How good is yours? We’d like to see.
Your healthcare organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
4. Best Content Marketing Program in Financial Services
Having a documented strategy for your content marketing is key in financial services. How good is yours? We’d like to see.
Your financial services organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
5. Best Content Marketing Program in Retail
Having a documented strategy for your content marketing is key in the retail industry. How good is yours? We’d like to see.
Your retail organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
6. Best Content Marketing Program in Manufacturing
Having a documented strategy for your content marketing is key in manufacturing. How good is yours? We’d like to see.
Your manufacturing organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
7. Best Content Marketing Program in Technology
Having a documented strategy for your content marketing is key in technology. How good is yours? We’d like to see.
Your technology organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
8. Best Content Marketing Program in Travel/Tourism/ Hospitality
Having a documented strategy for your content marketing is key in travel, tourism and hospitality. How good is yours? We’d like to see.
Your travel, tourism and hospitality organization had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
9. Best Content Marketing Program in Education
Having a documented strategy for your content marketing is key in education. How good is yours? We’d like to see.
Your education organization or educational institution had a very particular problem that you believed could be solved through content marketing. Please tell us the overall goal of the program, the audience you targeted, the platform(s) you chose, your distribution strategy and the results you’ve seen.
10. Best Multi-Year Content Marketing Program
Having a documented strategy for your content marketing is key to a multi-year program. What is your strategy behind sustaining your program over the past 12 months?
Your organization had a particular problem (or opportunity) that you believed could be solved/enhanced through content marketing. Please tell us the overall goal of the multi-year program, the audience(s) you targeted, the platform you chose, your distribution strategy and the results you’ve seen.
11. Best Marketing Automation in Content Marketing
Use of a marketing automation tool to deliver relevant content and nurture your leads/subscribers.
You used one or more marketing automation tools to deliver relevant content and nurture your leads/subscribers. Describe how the effort helped you target or personalize, how much it saved (time and money), what goals it helped you achieve, and what else it has freed your marketing staff up to focus on.
12. Highest Conversion Response from a Content Program
Your content marketing effort converted your customers to take action, and you were able to measure it all.
Talk about your conversions, and share your secret. Was it the content quality?, the distribution channels?, the timing? How might others learn from your best practices?
13. Highest Subscriber Growth
2020 showed outstanding subscriber growth through email, print, and/or social channels.Â
Digital content consumption has reached an all-time high. How did you rise above the noise and wow your fans? Share your success with us. What did you do differently? What type of growth did you have?
14. Most Innovative Content Distribution Strategy
You worked hard on the content and needed to get it in front of the right eyes or ears, so you developed a channel strategy to drive growth.
You developed a new channel strategy to drive growth in subscribers and engagement. How did you succeed in getting your content in front of the right people at the right time via the right vehicle or media platform?
15. Native Advertising/Sponsored Content as part of a Content Marketing Program
The placement of paid content in a media publication as part of your overall content marketing strategy.
You paid for onÂgoing or oneÂ-time placement in mainstream or trade media, and you achieved significant results. Take us from concept to content Âcreation to publication and explain how the native advertising effort supported your overall content marketing strategy.
16. Content Marketing ROI/Measurement Program
You achieved a content marketing goal—and you proved it through a measurable ROI.Â
You identified a measurable goal, you set up proper attribution methods, and you achieved those goals. How did you deliver the successful results so that management understood and appreciated those efforts? Tell us about the small wins and the big wins.
17. Best Use of Content involving Artificial Intelligence/Machine Learning
For a marketer leveraging artificial intelligence and machine learning tools/software to create and sustain smarter content programs.Â
Show us how you are integrating artificial intelligence or machine learning technology into your overall content marketing strategy. How is it working, and what has been the biggest benefit of this use of technology?
18. Â In-Person or Virtual (Event) Content Marketing Strategy
Your outstanding one-time event or a series of in-person or virtual events run by your brand was a key part of your content marketing strategy.Â
Sometimes you need to be together – in person or virtually), to have your audience look you in the eye and hear the sound of your voice. How did you deliver a great customer experience that drove further conversions?
19. Â Best Integrated Corporate Experience
Some marketers have an outstanding event. Some have an amazing digital platform. The really good ones have both. Prove it!Â
Brand sponsored events usually aren’t successful by themselves. They take a lot of digital content, integrated into the event, used after the event, and working together. Tell us how you did it.
20. Â Agency/Client Content Marketing Partnership
You’ve surrounded your team with smart people who are an extension of your brand. This agency/client relationship has made you BFFs
And as with all relationships and partnerships, it’s not just magic chemistry that makes for productive harmony—it’s hard work, candid communication, and even occasional conflict. How do you two pull it off?
21. Â Best Use of Influencer Marketing
You are leveraging influencers – industry leaders, bloggers, or others – as part of your content marketing approach.Â
Often times, for content marketing to work, you need to integrate influencers to both create and distribute your content. If you’ve found that respected influential partners helped your content marketing in 2020, this category is for you.
22. Best Content Strategy
The setup and approach is what allowed your content project to be discoverable, reusable, reconfigurable and adaptable.Â
It required a lot of forethought and productive and necessary planning. What was involved in the process that made your marketing more intelligent, effective and enduring?
23. Â Integrated Content Marketing Program (Print/Digital Integration)
Print complements the digital, and the digital amplifies the print.Â
You’re long past merely dumping print copy online, and you know how to use a print following to create an online community. If you’re achieving it efficiently with amazing results, fill us in. NOTE: PRINT EXAMPLES REQUIRED
24. Â Best Use of Technology as Part of Content Marketing Program
Yes, strategy comes first, but technology is important. Tell us how you leveraged a tech solution that made all the difference.Â
As part of your content marketing plan, you leveraged a tool or technology that took your program to new heights. Let us know the tech solution, how you did it, and what results could be attributed to this vendor partner.
25. Â Paid Advertising/Content Marketing Integration
Paid placement played a critical role in amplifying your content marketing program, and content marketing provided assets and data for your paid program. Â
You’re pragmatic and strategic, and you’ve become adept at amplifying your content through paid placement. You know when advertising works, when pure content is best, and how each feeds the other. Share your thinking, and explain your approach and success.
26. Best B2B Branded Content Campaign
The best content-driven campaign to accomplish your specific B2B marketing objective.Â
This could be one piece of content or multiple pieces of content around a particular idea, and the brand or brand’s products and services are part of the content itself. We want to hear about your success!
27. Â Best B2C Branded Content Campaign
The best content-driven campaign to accomplish your specific B2C marketing objective.Â
This could be one piece of content or multiple pieces of content around a particular idea, and the brand or brand’s products and services are part of the content itself. We want to hear about your success!
DISTRIBUTION
28. Best Use of Original Research in Content Marketing
You’re collecting new data or analyzing existing data to share insights with your audience, or you’re using original research to tell high-performing, data-driven stories.
Tell us how you combined data and story to share new insights with your audience. How did you collect the data? What did your audience learn through your data-driven storytelling? What results did you see for your business?
29. Best E-newsletter
Delivery of compelling content via email that gets your subscribers to open and click through to some amazing conent. Â
Your subscribers have asked for it, and you continue to deliver content that people like to receive in their inbox. Talk about your combination of information, voice, format and frequency, and how and why this works for your customers.
30. Best Use of Facebook for Content Marketing
The creation of consistent textual or visual content specific to one or multiple business Facebook pages or groups, as well as an engaged user base.Â
You contributed to a Facebook page or group —or more than one— that truly engaged users. What was the nature of the content, how did your readers/viewers respond, and how do you interact with them once they did?
31. Best Use of Instagram in Content Marketing
The creation of consistent content specific to one or multiple business Instagram accounts, as well as an engaged user base.
Through textual or visual content, you contributed to an Instagram account —or more than one— that truly engaged users. What was the nature of the content, how did you deploy it, how did your users respond, and how do you interact with them once they did?
32. Best Use of TikTok in Content Marketing
The creation of consistent content specific to one or multiple business TikTok accounts, as well as an engaged user base.
Through textual or visual content, you contributed to a TikTok account—or more than one— that truly engaged users. What was the nature of the content, how did you deploy it, how did your users respond, and how do you interact with them once they did?
33. Best Use of LinkedIn in Content Marketing
The creation of consistent content specific to one or multiple business LinkedIn pages, as well as an engaged user base.Â
You made consistent content for one or more LinkedIn pages, and you got results, in the form of engaged users. What was the nature of the content, what made LinkedIn the best platform, and what was the secret to making the platform work for you?
34. Best Use of Twitter in Content Marketing
The creation of consistent content specific to one or multiple business Twitter accounts, as well as an engaged user base.Â
You tweeted consistently, creatively, and constructively. Whatever you did, you garnered more followers from your target demographic, they engaged meaningfully with your brand, and spread your content all over the Twittersphere. Share your channel plan with us.
35. Best Use of Video in Content Marketing
The creation of consistent video content to one or multiple business accounts, as well as an engaged user base.Â
You successfully used video to capture the attention of customers and prospects. They loved it so much they shared it with their colleagues and friends. Congratulations. Now tell us about your storytelling and platforms!
36. Best Use of Multichannel Social Media in Content Marketing
The creation of consistent content specific to multiple business social media accounts, as well as an engaged user base.Â
Everybody uses social, but so few know how to integrate various channels without sounding repetitive. You use it beautifully, to place your brand at the center of the right kinds of conversations. Tell us your secrets, and show your content marketing colleagues the way.
37. Best Corporate Blog
A consistent employee/corporate blog showcasing topics critically relevant and important to your target audience. *Must submit a minimum of three (3) blog entries.Â
“Corporate blog” – the very words turn people off. Yet yours excites customers and prospects because it’s consistent, relevant, and personally compelling to them. Let us know how attract this audience!
38. Best Blog Post
This single blog entry shows how a well-written blog can humanize a leader or an organization, get a point across spontaneously and quickly, or create a fruitful dialogue with key constituents.Â
This blog post is an exemplar of style and substance. Show us your post, and how your readers responded.
39. Best Multi-Author Blog
A consistent corporate blog, but executed by multiple internal and/or external sources/influencers. *Must submit a minimum of three (3) blog entries.Â
Your blog offers consistent communication from a chorus of voices. Multiple different influencers from inside or outside your organization contribute to this rolling roundtable, which keeps your constituents informed and engaged. How do you choose your bloggers, and how do organize blog operations?
40. Best Topic-Specific Blog
This blog helped focus an audience around a subject of mutual interest to the company and its customers and audience. *Must submit a minimum of three (3) blog entries.Â
You’re owning one subject of interest to your customers and audience – a subject that you know well, one you stick to with discipline and explore with imagination. How have you done it and with what results?
41. Best Podcast/Audio Series
A regular series leveraging audio, radio or a podcast service that focuses on a particular topic. *Submit either the entire podcast series, or a minimum of three (3) consecutive podcast episodes.Â
You’ve created a regular series of audio content that focuses on a particular topic. It’s consistent, relevant and personally compelling enough that people listen and engage. Your colleagues want to know: What’s your secret?
42. Best Use of Content Curation
You didn’t reinvent the wheel, but you used it in an effective new approach.Â
You consistently take the best content from around the industry and create something inherently valuable for your readers. Whether you curate from the media, from bloggers, or possibly even your own sources, tell us about it.
43. Best Content-Driven Website
Your website exudes amazing storytelling…entertaining, informative, and emotionally compelling.Â
Like a friendly neighborhood tavern, your site is buzzing with engaging storytelling, relevant conversation, intelligent debates, and even useful advice. It’s a true digital experience. How did you build this, and how do you keep it up?
44. Â Best Motivational Video or Video Series
This video leaves audiences inspired, and moves them to take action.Â
The best thing about video storytelling is its power to elicit emotions. But content marketers must do more than bring out emotions—they need to harness them to make their audiences act. From concept to creation, how did you make a video or a video series that made people move?
45. Best Topic-Specific Video as Part of a Content Marketing Program
A video that made an important point to a key audience…laser focused on one specific topic.Â
Sometimes the key to content marketing is not to overreach. One message, via one medium to one audience: That was your plan with this video, and the video hit its mark. What was your thinking, what did you produce, and what results did the video achieve?
46. Best Short Form Video or Video Series as Part of a Content Marketing Program
Videos one minute or less in length. Â
It often takes more time to write a poem than a story. It often takes more thought to create a short video than an film. How did you decide that shortÂform fit this subject, and what were the results that proved you were right?
47. Best Content Marketing Video Series
This video series delivers real substance to audiences who need it. Â
The only thing better than a stunning standalone video is a series of them. How do you sustain interest? How did you make an impact with your series? Show us, and share the details.
48. Best Use of an eBook (one or a series)
eBooks are an ideal way to do a deep dive into an important topic — and make it look good along the way. Â
Tell us about your eBook that truly made an impact on your audience. This could be one or a series of ebooks.
49. Best Use of a White Paper (one or a series)
Forget boring and dense. A modern approach to a white paper can turn heads.
Tell us about your white paper program that truly made an impact on your audience. This could be one or a series of white papers.
50. Transportation (Air/Auto/Rail/Ship) Publication
All of the elements of editorial and design come together to maximize the communication goals in this transportation industry publication. Â
Your transportation publication is simultaneously tailored to its strategic purpose and your specific audience. Tell us your publication’s goals and show us your achievement.
51. Â Association Publication
All of the elements of editorial and design come together to maximize the communication goals in this association industry publication. Â
Your association publication is simultaneously tailored to its strategic purpose and your specific audience. Tell us your publication’s goals and show us your achievement.
52. Â Technology Publication
All of the elements of editorial and design come together to maximize the communication goals in this technology industry publication. Â
Your technology publication is simultaneously tailored to its strategic purpose and your specific audience. Tell us your publication’s goals and show us your achievement.
53. Â Financial Services Publication
All of the elements of editorial and design come together to maximize the communication goals in this financial services industry publication.Â
Your financial industry services publication is simultaneously tailored to its strategic purpose and your specific audience. Tell us your publication’s goals and show us your achievement
54. Â Healthcare/Medical Publication
All of the elements of editorial and design come together to maximize the communication goals in this healthcare publication. Â
Healthcare and medicine are among the most dramatic topics to build a publication around. That’s why being the best in this industry niche is so hard to do. But what you’ve created is a cut above—fascinating to read, and perfectly tailored to its strategic purpose and its specific audience.
55. Â Nonprofit Publication
All of the elements of editorial and design come together to maximize the communication goals in this nonprofit publication. Â
Editing and designing a nonprofit publication is more than content marketing. It’s a calling. But if your publication is going to fulfill its worthy aims, it must be sharply strategic in the editorial elements and pleasing in the design. Tell us your publication’s goals and show us what you’ve done.
EDITORIALÂ
56. Â Best NEW Print Publication
You built it. And then distributed in print. And it worked.Â
There is no day more exciting than the day you say, “Let’s start a new publication!†And no day more daunting than the next day when you say, “Where do we begin?†Well, you built it. And distributed it. And it worked. Show us the publication, and tell us the story behind your story. NOTE: PRINT REQUIRED
57. Best NEW Digital Publication
You built it. And they found you…online.Â
When you’re inventing a digital publication from scratch, the editorial and design possibilities are endless. And that’s just the problem. Where do you begin? You figured it out—you created a compelling, engaging and tasteful digital publication that wowed a crowd. Let’s see it!
58. Best Print Publication
All of the elements of editorial and design come together to help you meet your audience’s needs (and your communication goals) in this print publication.
Tell us your print publication’s goals and show us your achievement. NOTE:PRINT REQUIRED
59. Best Digital Publication
All of the elements of editorial and design come together to maximize the communication goals in this online publication.Â
Tell us your digital publication’s goals and show us your achievement.
60. Best Feature Article – Print
From an engaging lead to a compelling conclusion—with lots of great content in between—this is a print article readers raved about.Â
It begins with an engaging lead, it ends with a compelling conclusion, and it’s packed with information, anecdotes and emotion in between. This is the kind of print article that draws readers back to your publication time after time. Show us the article, and tell us what it achieved. NOTE: PRINT EXAMPLE REQUIRED
61. Best Feature Article – Digital
From an engaging lead to a compelling conclusion—with lots of great content in between—this is an online article readers raved about.Â
It begins with an engaging lead, it ends with a compelling conclusion, and it’s packed with information, anecdotes and emotion in between. This is the kind of digital article that draws readers back to your publication time after time. Show us the article, and tell us what it achieved.
62. Best Interview or Profile
You ask the tough questions and probe for the obscure nuances, and readers come out feeling like they’ve had an intimate conversation with the subject.Â
Your great interview skills compelled your subject to share information that satisfied readers’ curiosity or made their eyebrows rise. They came away feeling like they know this person. Show us this piece!
63. Best Regularly Featured Column or Section
Issue after issue, this is a familiar friend readers look forward to seeing.
Issue after issue, this is the familiar friend that readers can’t wait to turn to, for regular updates, grounding editorial wisdom or a reliable chuckle. The regular section anchors the digital or print publication, giving your readers a place to go first, or something to savor last.
64. Best Series of Articles
Your first installment leaves readers wanting more, and the rest of the article series delivers on its promise.
This is sustained content marketing, and it does more than tell a story.It leads the reader on a journey—with you, to a strategic destination.
65. Best Overall Editorial – Print
From cover to cover, the content in your publication is so compelling readers will want to absorb every word.Â
From cover to cover, the content in your publication is so compelling and the design so pleasing that readers will want to absorb every word, linger on every layout. Show your content marketing colleagues how it’s done—and tell us how you went about it. NOTE: PRINT REQUIRED
66. Â Best Overall Editorial – Digital
The content in your publication is so compelling readers will want to absorb every word.Â
The content in your publication is top-notch and the design is so pleasing that readers will want linger on every screen. Show your content marketing colleagues how digital publications are done—and tell us how you went about it.
67. Best Special Topic Issue
You engage your readers and achieve important informational goals in this issue of your publication that’s devoted to a special topic.Â
You offer your audience a balanced diet of information. But occasionally you need to focus on a topic that’s important to your audience, and to you. You created a special, compelling issue of your publication on a single topic: Why, how—and with what results?
68. Best Annual Report
From the CEO letter to the last financial table, the content in your publication is so compelling readers and stakeholders will want to absorb every word.Â
Producing any annual report is so much work, you might as well make it great. And you did. From the CEO letter to the last financial table, your report is thorough, filled with answers to all the important questions, plus some compelling and empathetic stories that needed to be told.
69. Best Corporate Book
A corporate-sponsored print or digital book that has made a major impact on the business.Â
With some communication goals, only a book will help you achieve them. You created a corporateÂ-sponsored print or digital book that made a major impact on the business. Let’s see it! And tell us a little about the decision to do a book, the process that created it and the impact it had.
VISUAL STORYTELLING
70. Best NEW Publication Design
Right out of the starting gate, the look and design of your new print or digital publication knocked readers’ socks off.Â
You never get a second chance to make a first impression, and that’s okay with you, because the design of this new print or digital publication impressed readers right off the bat. Impress us too, and explain the method behind your mad design genius.
71. Best Publication Design
The look and design of your print or digital publication continues to knock readers’ socks off.Â
Impress us too, and explain the method behind your mad design genius.
72. Best Cover Design
They say you can’t judge a book by its cover, but who are we to listen to the masses? Tasteful, functional and attractive, this cover design is a model for the business.Â
How can a single publication cover be at once arresting, tasteful and functional? Well, you answered that question with one of the best covers you’ve ever done. Show us that cover, and tell us how you managed to outdo yourself—and your design colleagues! NOTE: Print and Digital publications accepted.
73. Best Feature Design
Your editor entrusted you to give a story an award-winning layout, and you’re never one to disappoint.Â
Your editor entrusted you to give a good story a great layout, and you came through, with a treatment that dramatized the content but didn’t dominate it, that guided the reader along through deft use of composition, photography, illustration and typography. Let’s see it.
74. Best Infographic (one-time)
A picture is worth a thousand words, and when you’re trying to convey statistics, facts and figures, it could be worth more than that.Â
Sometimes only an infographic can make an abstract idea concrete, a complex concept simple, a detail or fact indisputible. You created an infographic like that. Show us!
75. Best Infographic Series
A picture is worth a thousand words, and a strategic series of pictures can educate audiences.Â
Sometimes marketing needs graphics to make the message clear and compelling. If you’ve used three or more infographics to lead your audience down a single road, show us too!
76. Best Use of Interactive Content
Interactive infographics, like quizzes, research tools and gifs can tell a story and create engagement and conversation.
You created an interactive infographic (a quiz, a tool, a survey, etc.) that really made a huge impact in your content marketing program. Tell us how you did it.
77. Best Use of Illustration
You know exactly when to call on the imagination of an artist to communicate important ideas.Â
You know exactly when to call on the imagination of an artist to illustrate important ideas, and this was one time when idea plus art equaled communication. Show us the art it happen, and take us through the creative conversation that made.
78. Best Use of Photography
Your use of photography that’s integral to the feature makes for a stand-out spread or cover.
The images communicate what the text can’t say, creating a context that gives the viewer a new perspective. How did you get these photographs, how did you edit them, how did you choose which would work best? Show us the pictures and tell us the story behind them.
79. Best Overall Design – Print
Wow. Just wow. With this magazine design, you’ve outdone yourself—and everybody else.Â
The design makes us want to keep turning the pages for more. It’s beautiful, compelling, provocative, unique. Give us the inside story about your style. And tell us what impact the publication has had. NOTE: PRINT EXAMPLE REQUIRED
80. Best Overall Design – Digital
From concept to execution, from big picture to tiny details, you’ve created a publication or website that truly captivates visitors.Â
With this digital publication or website, you’ve outdone yourself—and everybody else. Show it to us. Tell us what your goals were for the design. Point out the unique elements. And tell us what your audience thinks.
