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Secrets of Success

What makes a Content Marketing Award entry wow the judges? Read about the creative, the execution, and the results from these previous finalists and winners.


6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

By Ann Gynn

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great. Read more.


How Pega Launched an Award-Winning Brand Journalism Magazine in 120 Days

By Ann Gynn

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months. Read more.


Foundry 360 Finds ‘Purrfect’ Content Mix With Award-Winning Business Model

By Ann Gynn

Who said content and sales teams can’t get along? Not former journalist Diane di Costanzo, who leads a unique content practice at Foundry 360. Here’s the inside story of the compelling editorial and repeatable models for success that earned her the 2022 B2C Content Marketer of the Year title. Read more.


How an Entrepreneurial Spirit Helps This Content Leader Manage 10 B2B Publications

By Ann Gynn

Managing 10 B2B media brands sounds like a daunting task. But Sarah Tolle, content director at BWZ, makes it happen by building enviable SME relationships, planning processes, and time-management strategies. Here’s how she makes it all work. Read more.


How NBC Sports Next Medaled in Olympic Content for Kids

By Ann Gynn

The content team at NBC Sports Next expertly threaded its way through executive moguls and pandemic-related detours to reach Olympic kid-content glory. Here’s how they developed a repeatable process to attract the next generation of viewers. Read more.


How To Build an Audience by Giving Back – the #BossTalks Story

By Ann Gynn

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start. Read more.


How This Outside-the-Box Approach to Content Produced Award-Winning Results

By Ann Gynn

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience’s needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Read more.


5 Lessons From the Content Marketing Awards Project of the Year Finalists

By Jodi Harris

Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Read more.


Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs

By Jodi Harris

Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Read more.