Patricia Anderson has been working in the field of Content Marketing for over ten years in a wide array of industries, including in-house copywriting for a children’s clothing brand, mastering the SEO aspects of Content Marketing at a B2B agency, and currently serving as the Content Marketing Manager for Virginia is for Lovers, the state tourism brand for Virginia.
Christopher Barger is the Senior Director of Communications at SME, a nonprofit association advocating for the manufacturing industry, and has more than 20 years’ experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital and communications activities and implementing disruptive new technologies and strategies. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, and executive positioning. He has worked with PlayStation, the World Health Organization, the Almond Board of California, McDonald’s, Walmart, and GE Digital among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).
Jackie Bebenroth believes in the power of the pen. As a brand advisor and content strategist, Jackie helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. As principal of Muse Content Group, she leads a team of editors and writers who work alongside entrepreneurs and executives to elevate brand value through powerful positioning and messaging. Her work, ranging from local restaurant branding to six-figure global initiatives, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award, CMI’s 2012 Content Marketing Leader of the Year and 2016 American Advertising Federation 40 Under 40 Award.
Jeremy Bednarski is an editorial lead for Salesforce who lives and breathes content marketing. He also marries his love of rock music and content marketing with Rockified Marketing where he develops marketing strategies to help companies grow their brands and build audiences. As an avid writer, he has a voracious curiosity for knowledge and enjoys implementing the information he learns to create success stories for companies. @jeremybednarski
Alina Benny is a user-first content SEO leader with over six years in the B2B SaaS space. As the Head of Content SEO at Nextiva, her playbook grew the company’s organic traffic by over 300% and thus, revenue by $43 million ARR in less than three years. She is also a speaker, growth consultant, and First Round Capital mentor. Follow her on Twitter @alinacbenny
Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator of the SearchAtlas Software Suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.
Alison Bolen is the Editorial Director at SAS where she writes and edits engaging stories about data science and curiosity. She’s launched award-winning blogs, magazines and e-book programs from vision to production. And, she’s written dozens of articles that rank on the first page of Google search results for competitive keywords like artificial intelligence, computer vision and natural language processing.
Michael Bonfils is the Managing Director of SEM International. SEMi is known for their global online advertising and search engine consulting service divisions in multilingual SEO, PPC, Social, Display and Localizations . Mr. Bonfils represents many global Fortune 100 advertisers and their respective agencies on Google, Bing, Baidu, Yandex, Naver among other online portals and social media network firms. His company operates in North America, Asia, and Europe with over 30 offices worldwide with headquarters in both the United States and in the United Kingdom. Michael is also an award Ambassador and Judge for the US Search awards.
Joe Braue is VP Marketing and Content Solutions for ALM a leading B2B media and intelligence company serving professionals in the legal, financial services, insurance and commercial real estate industries. Joe has founded two media content studios, won numerous B2B content marketing awards, and has worked as an editor, publisher, and group media company managing director. Contact Joe on LinkedIn.
Michael Brenner is the former VP of Digital Marketing at SAP, he’s been a CMO of multiple high-growth startups, is a top Content Marketing influencer, and now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck. When he’s not running after his 4 kids, Michael enjoys sharing his experiences and client stories to inspire leaders like you to create growth and impact.
Laura Cameron joined KeyBank as a Vice President of Digital Marketing in November 2015. She leads new client acquisition efforts through digital channels, and works with others at KeyBank to create integrated messaging and seamless customer experiences between different devices and communication mediums. Previously, Laura worked agency-side with over 20 Fortune 1000 businesses. Her expertise spans digital marketing and analytics across financial services, retail, B2B and travel/hospitality. @lcameron80
Peter Cannizzaro, Creative Director for AspenCore Studio, has a passion for cutting edge experience in web design, UI/UX, branding, and marketing. Responsible for the look and feel of many of AspenCore’s top brands, Peter instills his strong design sense into work that transforms the way people and companies interact. Calling on more than 15 years in the industry, Peter unites teams by creating immersive and accessible experiences for his audiences. Before working with AspenCore, Peter was Art Director for UBM Americas, North Americas largest events company. During that time, he worked on Smart Enterprise Exchange, A Multi-Platform Thought-Leadership Content and Community Program for CIOs created for CA. He was also instrumental in providing the marketing and event collateral for UBM’s top events. Peter has accumulated awards for creative excellence from Best of Long Island and Min’s Best of Web awards. Connect with Peter on LinkedIn.
Ruth Carter has no idea why CMI asked them to be a judge, probably because they were not born with the diplomacy gene, and they aren’t afraid to be bluntly honest when asked for their opinion. As the Evil Genius at Geek Law Firm, they’ve been solely responsible for the company’s content marketing since 2012, learning as they went along, and has been helping the CMWorld family stay out of legal trouble since 2015. They also wrote the book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.
Tina Cervera An agency veteran, Tina formulates, inspires, leads and executes on brand strategies and creative storytelling for businesses of all sizes. An expert in crafting efficient scaling models for creative teams and first-to-market campaigns for emerging technologies and platforms, Tina was named to Adweek’s 2015 Creative 100 list of top creative professionals in advertising. Tina’s work has received numerous accolades, including Webby, Shorty, Red Dot, and Digiday awards, along with being recognized by Mashable and Digiday. Tina is also active in ADC’s Let’s Make the Industry 50/50 initiative, and advocates for equal representation and employment of women in the advertising industry.
Jacquie Chakirelis is an award-winning marketing professional with experience successfully leading the digital strategy and agencies of the largest media brands in the country. Named one of the top 50 Influential Women in Content Marketing, Chakirelis is a proven leader with a track record of delivering multifaceted, digitally driven campaigns from strategy through execution for B2B and B2C organizations. As a national public speaker, she engages audiences with keynotes, workshops, and breakout sessions on marketing topics to help them grow their brand in today’s consumer-centric world.
Meg Coffey is originally from Texas and now proudly Australian, the “Texstralian” is all about hard work, calculated risks and has a great ‘gift of the gab’. She is MD of Coffey & Tea, a digital-focused agency; the founder of State of Social, Australia’s favorite social media conference; #SMPerth, a community for those to learn and share; and a regular contributor to media. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders and in 2021 a finalist for Campaign Brief’s Ad Person of the Year. Meg serves on the boards of Australia’s North West and Australia Day Council–WA.
Taylor Cote is the Senior Director of Marketing for Media Cause, a nonprofit marketing agency, where she leads the marketing strategy for the agency. Taylor brings years of experience building and growing online communities through targeted content marketing strategies. When she’s not working, you can find her spending time with her golden retriever, exploring the Boston food scene, or spending time out on the ocean.
Karla Courtney is an award-winning editor, digital strategist and author. She is a multi-skilled creative with extensive experience across writing, photography, website production, EDM production, social media marketing and SEO. She has worked closely with some of Australia’s leading brands, including: Qantas, Coles, Telstra, David Jones and Foxtel.
Jonathan Crossfield describes himself as a storyteller because freelance writer, editor, content strategist, digital marketer, journalist, copywriter, consultant, trainer, speaker and blogger wouldn’t fit neatly on a business card. His regular column for CCO magazine, published by the Content Marketing Institute, would be described more accurately as a series of angry rants and personal soapboxes fuelled by too much caffeine. Somehow, Jonathan has won awards for his magazine articles and blog posts on digital marketing, but they were so long ago it seems boastful to keep mentioning it in bios. He lives in the Blue Mountains near Sydney, Australia, with a very patient wife and a very impatient cat. Follow Jonathan on Twitter @Kimota.
Juntae DeLane is a sought-after strategist, thought-leader, and influencer. He is the Founder & CEO at Digital Delane, a full-service digital agency, the Founder of Digital Branding Institute. He is often noted as a Top Social Media and Content Marketing Influencer and has spoken around the world advancing the practice of digital branding. If you can’t catch him on stage or online (@JuntaeDeLane), you can probably find him at the gym, doing his 1,000th push-up. #notreally
Melanie Deziel is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and the founder of StoryFuel, which teaches marketers and creators how to tell better brand stories through workshops, keynotes, masterminds, coaching and more. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc’s 35 US Magazines. Learn more about Melanie at www.storyfuel.co.
Lisa Dougherty I’ve managed the editorial process, calendar, and contributors for the award-winning CMI blog since 2014. The title for my role is senior blog and community manager, which means I get to work with every one of our fabulous contributors, including those who work directly for CMI and those who generously share their insights with our readers. I’m passionate about providing the best experience for our writers – they’re key to making CMI a success! I’ve worked in marketing for over 25 years, amassing experience in everything from marketing communications to creative services project management to social media to brand strategy and development. In my spare time, I serve on the Royal Oak Children’s Choir and Helen Keller Elementary PTA Executive Boards and am known as “Coach Lisa” to my freshman cheer squad. Connect with me on Twitter @brandlovellc and LinkedIn.
Amber Erickson is the head of marketing at Seed Technology, bringing self-service to cannabis retailers. She formerly served as head of content at Flowhub. Amber currently resides in the beautiful UP of Michigan.
Amanda Gant is the Director of Marketing at Orbit Media, an award-winning 40-person web design company in Chicago. Her passion is to help people get better results from the web by sharing her expertise in analytics and web marketing. Amanda is the producer of Content Jam, Chicago’s largest content marketing conference, editor of the Orbit blog, and as a Certified B Corp is dedicated to growing the B Corp community. Outside of work, you’ll find her hiking in the Colorado mountains.
David Germano, President, Magnetic Content Studios. An early adopter of content marketing, David launched Magnetic Content Studios in 2012. Prior to launching Magnetic, David was the GM of Man Of The House, a joint venture between Barefoot Proximity and Procter & Gamble Productions. When not helping brands with content marketing, he is teaching and influencing the next generation of content marketers, as an adjunct professor at the University of Missouri’s Reynolds School of Journalism and as the co-chair of the ANA’s content marketing committee.
Robert Gonzalez is a Marketing Manager at Imprint, a content marketing agency based out of New York City and the 2020 CMA’s Content Marketing Small Agency of the Year. A content marketer at heart, Robert specializes in the strategy, development and distrubution of content within highly-regulated and complex industries, such as the financial, healthcare, and food service industries. Outside of work, he enjoys spending time with his pets and playing sports.
Penny Gralewski is a software marketer who turns complicated technical features into clear audience messages. She creates end-to-end marketing content from brand awareness to contract renewal. With a long career in technology marketing, she has worked with customers from SMB to Fortune® 10 enterprises, plus managed service providers, global systems integrators, and the largest cloud companies in the world. She is an award-winning journalist, experienced all around marketer, and frequent speaker on marketing topics. Her volunteer marketing activities include raising the visibility of women in tech, local non-profit fundraising campaigns, and job readiness education for college communication majors.
Jill Grozalsky Roberson is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Director of DX Product Marketing & Evangelism, Jill combines product marketing expertise with an extensive background in communications and a passion for thought leadership that build awareness, differentiation, and demand. She is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value and use cases for Sitecore’s digital experience solutions.
Tim Hanse, the principal consultant at Crossphase, the leading content management agency in the Netherlands, is one of the few global specialists in web content migrations and how to effectively organize those migration projects with the latest software. With over 10 years of experience in planning and managing successful content migrations for Fortune 500 brands, Tim has a proven track records in making the impossible possible.
Jodi Harris is Director of Content Strategy at Informa Connect. She describes her role as a combination of a strategic alchemist, a process architect, and a creative explorer, which is a fancy way of saying she determines what a brand’s greatest content needs, abilities, and opportunities are, then finds ways to bring those ambitious ideals to life. Prior to this role, Jodi spent the past decade developing and managing content initiatives as a consultant, working with clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow Jodi on Twitter at @Joderama..
Dan Hatch is a life long storyteller. He’s a founder at Typeset, a specialist editorial and content marketing company based in Australia and the UK. A career journalist with a background in print and radio in Australia and the UK, he spent nearly a decade at a daily newspaper, The West Australian, including four years as marketing and media editor. In the line of duty he’s covered everything from notorious criminal trials to horrific global tragedies. He’s been a CMA winner, a finalist and a judge for several years.
Erika Heald has spent 20+ years helping companies define and document content processes to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she helps teams define and document a content marketing strategy and trains employees on social media and digital communications best practices. She is also an executive ghostwriter, partnering with subject matter experts to bring their unique perspective to thought leadership content. Before founding her agency, Erika led and grew high-performance content marketing teams at tech PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.
Amy Higgins is known for being able to craft a well-oiled content marketing machine, Amy Higgins excels at creating memorable content that increases brand awareness and generates quality leads. With over a decade in the tech industry, Amy specializes in content strategy including community growth and social media optimization. Currently, Amy works with Salesforce as the Director of Content Strategy. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze.
Zontee Hou is a passionate digital marketing expert and speaker. She’s the founder of digital marketing agency Media Volery and head of strategy for Jay Baer’s consultancy Convince & Convert. Her 15+ years of marketing industry experience includes work for the IMF, the UN FAO, Allstate Insurance, and Indiana University. She is one of TopRank’s 50 most influential content marketers, and her work has garnered recognition including several PR News Platinum Awards and a Forrester Groundswell Award. She is based in New York City. Learn more at: zonteehou.com or find her on social @ZonteeHou.
Aly Jamison, APR is the Public Relations Manager at RAIN Group, a global sales training company, where she drives media coverage, secures national business and industry awards, leads book marketing, and produces client success stories with organizations such as Toyota, BDO, Covetrus, Bright Horizons, and others. With 14+ years of agency and in-house experience, Aly has been featured on Forbes, CommPRO, American Express, PR Daily, PR News, PRSA Tactics, and others. In 2020, Aly won Bronze for Communications Professional of the Year in the Stevie American Business Awards.
Maureen Jann is a compassionate and straightforward marketer who is energized by helping businesses grow. She is currently the Founder and Managing Director at SuperDeluxe Marketing, a boutique marketing agency focused on SMBs and startups. SuperDeluxe Marketing does marketing strategy, content marketing, organic social media programs, and event strategy in the outskirts of Seattle. Before tackling the challenge of marketing to marketers (how meta!) she spent the last 15 years helping businesses build high-performing marketing departments. Maureen has a Bachelor of Art from San Jose State University and has used personal projects and businesses to help keep her skills sharp. She is passionate about unusual shoes, crafts, and good beer. Maureen loves exploring the beautiful Pacific Northwest with her daughter, husband and pug dog. @SuperDeluxeMo
Joseph Kalinowski I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 20 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge. @jkkalinowski
Beth Kapes, with the overall mission of developing and delivering a powerful message, I’ve been “Moving Words Into Action” for over 20 years. My clients have varied greatly, but the focus is the same: tell the story that makes a difference. With extensive B2B experience, I’ve collaborated with and empowered national corporate and not-for-profit institutions throughout the country. A firm believer in “strategy first,” I’m always excited to research, learn, define and execute each client’s brand message — not only for their success, but more importantly their audience!
David Kelly is the Executive Director of The eLearning Guild. David has been a learning and performance consultant and training director for more than 15 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community and can frequently be found speaking at industry events. He has contributed to various organizations including ATD, eLearn Magazine, LINGOs, and more. David is also known for his curation efforts, and was a contributor to the book Ready, Set, Curate. @LnDDave
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating more than 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz
Andrea Larick While being a part of CMI events for the past several years, I officially joined the team in late 2017 as the Speaker Engagement Manager. I am responsible for on-boarding speakers, preparing and generating content, and executing the onsite educational programming for the ContentTECH Summit and Content Marketing World events. I work directly with the agenda selection team to generate high-level content, delivered by industry-leading speakers. Pre-CMI, I have 20+ years of experience in event planning and enjoy the pressure of juggling all the little details to implement a successful meeting, conference or trade show. @A_Larick
Jesper Laursen is passionate about building business through storytelling. He was originally a journalist but has now been working with content marketing and native advertising for more than a decade both as an international speaker and as a consultant through his businesses. He is the founder of the international think tank, the Native Advertising Institute, the content marketing agency, Brand Movers, and the journalistic production company Media Movers.
Ahava Leibtag is passionate about providing clear content for people in search of healthcare information. She is the founder and owner of Aha Media Group, a healthcare content agency. Ahava has more than 20 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who speaks nationally and internationally.
Tiffany Lewis is the owner of More Meaningful Marketing where she is passionate about transforming everyday B2B and B2C company offerings into thoughtful, strategic marketing pieces that are proven to produce. Also, a working mom who loves to write, Tiffany spends free time blogging on topics to help other mothers and volunteering for local causes like the Ronald McDonald House. When she’s not frantically managing several projects simultaneously…90% of the time, she’s wondering if she walked out of the house with mismatched shoes.
Martin Lieberman has managed content marketing programs for big businesses and small ones, as well as B2B and B2C businesses (nonprofit organizations, too) — and his work has covered a wide range of industries. Martin started his career in traditional media at Advertising Age, and later, served as the senior managing editor for Continental Airlines’ inflight magazine and Western Union’s Professional Collector magazine, among other publications. Martin has also worked as an in-house content marketer for Constant Contact, Staples, IBM, and the RepTrak Company. He is currently the Director of Content and Programs for RAIN Group, in Boston. @martinlieberman
Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping marketers publish and amplify original research they can use to get attention and build an audience. Before starting Mantis, Michele was head of editorial at Content Marketing Institute where she was instrumental in building the organization from the ground up to 200,000 subscribers. Michele is passionate about providing practical and approachable advice to content marketers and has published hundreds of educational articles and speaks at industry events. In 2015, she was named one of Folio’s Top Women in Media (Corporate Visionary). @michelelinn
Jacquie Loch is a content and media executive specializing in delivering content solutions across social, digital, video, print, SEO, research and e-commerce. She’s a branded content solutions expert who drives results and cultivates C-level relationships. Formerly VP Group Publisher SJC Media and TC Media, she oversaw a portfolio of consumer media brands including FASHION, ELLE Canada and Canadian Living, and was VP Content Solutions and VP Client Solutions at Rogers Media. A recognized leader in content innovation, Jacquie Chairs The Content Council (NYC) and is a frequent speaker across North America and Europe, having created award-winning content strategies for many clients.
Jenny Magic has spent almost two decades in content marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling. Jenny is a strategy consultant who has helped clients like Citrix, Prudential, Acxiom, and Alcon as well as hundreds of mid-market and growth companies. An award-winning mentor and speaker, you’ll find her at events like ContentTECH Summit and Content Marketing World, serving as president of Women Communicators of Austin, and organizing the Austin Content Meetup. Jenny lives in Austin with her husband, architect Scott Magic and their two LEGO-obsessed sons. @jennylmagic.
Amanda Maksymiw is the director of content marketing at Fuze, a cloud communications platform for the enterprise. Throughout her career, she has consulted and worked with several high-growth technology companies on their content marketing, social media and influencer programs. She was named CMI’s Content Marketing Tactician of the Year in 2012. @amandamaks
Tim Marshall has led marketing communications efforts for organizations across a variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications. Within the Baldwin Wallace University School of Business, Marshall directs the Digital Marketing Clinic, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services. He also teaches digital marketing courses and advises students. Previously, Marshall was Chief Brand Strategist for an integrated marketing communications consultancy; Senior Digital Communications Specialist for a regional healthcare system; and Director of Marketing at a prominent research university. @timlmarshall
Drew McLellan owns and runs Agency Management Institute (AMI), which serves thousands of agencies small to mid-sized agencies (advertising, digital, marketing, media, and PR) every year, so they can make more money, keep more of the money they make while building an agency that is stable, sustainable and can scale. He’s worked in advertising for 30+ years and started his own agency in 1995 after a five-year stint at Y&R and still actively runs the agency today.
Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was a Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.
Natalie Mendes is the Senior Brand Content Lead at Atlassian, the leading provider of teamwork productivity software such as Jira, Trello, and Confluence. Natalie is passionate about digital content strategy, and creating powerful, mission-driven content products that delight audiences and win over hearts and minds. Natalie is based out of the Bay Area in California and spends as much free time as she can surfing, biking, skiing, and backpacking.
Chris Mikko is a Sr. Content Strategist at Medica, a Twin Cities-based insurance provider. After starting his career in journalism, he moved into the content marketing realm in 2000. In the years since, he’s run award-winning content programs for FedEx, Thomson Reuters, Thrivent Financial, and Ameriprise, among others.
Josh Miles is a brand-obsessed cmo, keynote speaker and caffeine addict focused on helping others make their creative obsessions their profession. Josh is the Chief Marketing Officer for SMPS, a professional association of A/E/C marketers and business developers. Josh is a national speaker, TEDx presenter, and hosts Obsessed Show and PSM.Show. Josh is an advisory board member of the Purdue University Lamb School of Communication, and author of Bold Brand 2.0.@joshmiles
Sarah Mitchell Typeset and Global Copywriting founder, loves helping customers convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to help make the world a better place for readers everywhere. In 2020, Typeset launched the inaugural State of Writing research report. Sarah’s work has won or been a finalist for the Content Marketing Awards in multiple categories over several years. Something of a professional vagabond, she lives on the west coast of Australia, preferring sunshine and sandy beaches to the snow and ice of her native Michigan. @SarahMitchellOz
Kim Moutsos joined the team at the Content Marketing Institute as vice president of editorial in September 2017. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect with her on LinkedIn
Mike Murray president of Online Marketing Coach, brings more than 30 years of online and print publishing experience. A former journalist, he was a reporter and editor for daily newspapers and monthly business publications, covering health care, technology and other industries. Since 1997, Mike has shaped Internet strategies for hundreds of businesses, including Bissell, Eaton Corp., FedEx Custom Critical, Cleveland Clinic, KeyBank, Little Tikes, and MTD. He speaks at regional and national conferences and workshops, including Content Marketing World, the American Marketing Association and Search Engine Strategies. Mike, who has led SEO studies, writes extensively about online marketing for Content Marketing Institute, eMarketing & Commerce (eM+C), WebProNews, iMedia Connection and Visibility Magazine. @mikeonlinecoach
Lisa Murton Beets is the research director at Content Marketing Institute (CMI). Since 2012, she has been managing all aspects of CMI’s annual content marketing survey and custom research projects. These include custom surveys for brands including LinkedIn, Adobe Connect, PRNewswire, GoAnimate, and Ion Interactive. Lisa works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers. A former B2B journalist/managing editor, she also has extensive experience as an editorial director/chief editor for a wide range of custom publishing projects and has edited numerous books about marketing. @LisaBeets
Mike Myers leads a team responsible for change management and communication at Nationwide, supporting the brand’s after-the-sale service area for business, home and auto insurance, which includes 5,000 associates in call centers and processing centers across the country. Prior to that, he led a creative team responsible for developing collateral and campaigns supporting the life insurance, annuity, retirement plans and mutual fund business lines that was also the most efficient team in creative services (ask him, he has the data). Mike is proud to be the inaugural winner of the CMWorld Community Champion award from the Content Marketing Institute and likes to think he’s a marketer by trade and a writer by choice.
Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.
Kate O’Neill, widely known as the “Tech Humanist,” is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale. Her prior roles include creating the first content management role at Netflix and founding [meta]marketer, a digital strategy and analytics agency. Kate regularly keynotes industry events, advocating for humanity’s future in an increasingly tech-driven world. Her insights have been featured in outlets like WIRED, and she has appeared as an expert tech commentator on BBC, NPR, and a wide variety of international media. Kate’s latest books include “A Future So Bright” and “Tech Humanist.”
Susi O’Neill leads global editorial and creative delivery for B2B brand projects for Kaspersky, an enterprise cybersecurity firm. She crafts video, audio and thought leadership brand awareness content that turns heads and wins awards. She is Editor-in-Chief of Secure Futures for business leaders, and Tomorrow Unlocked cyberculture channel. In 2021 she launched Fast Forward, an audio documentary exploring the past, present and future of network technologies. She’s a seasoned creative who’s led business content programs for brands including EY, GSK and Unilever. Off the clock, she’s a musician and performer playing theremin, the world’s first electronic instrument.
Cassio Politi, founder of Tracto, works as a consultant of important brands in Brazil, which include banks, software manufacturers, pharmaceutical companies, automotive companies, and more. He is the author of both the first book about content marketing written in Portuguese, Content Marketing – O Conteúdo que Gera Resultados (2013) and Content Marketing Masterclass (2020). Cassio shares his expertise in content marketing by teaching classes in MBA programs at relevant universities in his native country, Brazil. Cassio won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. @tractoBR
Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states.
Andi Robinson has multiple years of experience in digital marketing and communications. She is currently responsible for content operations at Corteva Agriscience. She leads the cross-functional Content Council, advises on commercial social media efforts, and trains global marketing teams on content marketing. She built a content operations function that helps marketers use content best practices and understand how content marketing can help improve their customer outreach. She also owns Hijinx Marketing, a marketing consulting business helping small businesses market their goods and services.
Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest is Killing Marketing, with co-author Joe Pulizzi and is how marketing can truly be transformed into a profit center for the business. His last book, Experiences: The 7th Era of Marketing, was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards for a number of companies, including DivvyHQ. @Robert_Rose
Buddy Scalera is a content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital marketing strategy, content engineering, website development, social media, distance learning, mobile marketing strategy, content creation, and content governance.
Jason Schemmel is an empathic professional who has been working in the social/content marketing industry for the better part of 8 years. By day, he’s a social media manager, building strategies, creating content, and managing the social presence of multiple brands. He also coaches and consults other businesses on marketing practices. By night, he’s a Twitch Streamer, spreading his content marketing knowledge to other streamers, and produces a podcast called the “”Get S*** Done Chat”” (#GSDChat) where his guests talk about their successes, the struggles they experience that lead to success, and how they Get S*** Done. @JasonSchemmel
Michiel Schoonhoven is founder of Next Level Impact (NXTLI), a purpose driven Content Marketing Agency based in the country of ‘orange’, The Netherlands. Michiel works with a broad variety of (inter)national clients to develop and execute content marketing programs with impact. He’s using data and leading edge technologies to increase audiences, engagement and profits. Responsible for reaching tens of millions of people globally each month, Next Level’s client list includes entertainment, sports and other organizations. Michiel helps his clients by using content marketing, social media, YouTube, Spotify, messaging, chatbots , e-mail and websites. Michiel has over 10 years of experience in content marketing and is a lifetime member of the Content Marketing World attendees club. He’s attended all Content Marketing Worlds to-date. @schoonhoven
Eli Schwartz the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Coinbase, WordPress, Gusto, Quora, and Zendesk execute highly successful global SEO strategies. Eli’s work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.
Nenad Senic from Slovenia is a Brand Editor at the 2018 Content Marketing Agency of the Year, PM. He has created and edited numerous award-winning customer magazines and other digital brand media. In 2019, he was one of the nominees for the UK Editor of the Year award. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, Serbia, and in his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards.
Myra Shapiro is a conceptor and writer with extensive experience in crafting creative brand-building ideas. In her role as Associate Concept Director at hmt, she applies this expertise to shopper, consumer promotion, digital and experiential activations for a number of top CPG clients. With a background in strategic planning and copywriting, including stints as a writer of 15-30 second radio spots and a management consultant, Myra has a true appreciation for how exceptional content can create engagement and drive results.
Nancy A. Shenker an award-winning content strategist and writer, I am a 2020 Winner of the Killer Content Award. A former corporate marketing executive (Citibank, Mastercard, Reed Exhibitions), I have been producing content for a wide range of businesses (enterprise and SMB) for more than 30 years. I have served as a judge for other industry awards and am a regular contributor to Thrive Global and Forbes and I just recently was invited to the Rolling Stone Culture Council. I thoroughly understand the relationship between content, awareness, brand-building, and revenue and have succeeded in using content marketing to scale businesses.
Dennis Shiao is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. Feel free to reach out to Dennis on Twitter @dshiao.
Stephanie Stahl As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Russell Stearns has been with the Center for Homeland Defense and Security since 2017 and started as an operations coordinator and transitioned to Strategic Communications in 2018. Russell works in mobile outreach for Strategic Communications and represents CHDS at conferences, symposiums, and expos throughout the United States. Russell is also the outreach lead for UAPP and CHDS’s self-study courses. Before CHDS, Russell worked as West Coast Operations Manager for Education First. Russell holds a Bachelor of Arts in Liberal Studies from California State University, Monterey Bay, and a Master of Public Administration from California State University, Bakersfield.
Frank Strong is the founder and president of Sword and the Script Media, LLC, a veteran-owned business focused on content marketing, PR and social media for B2B tech. The consultancy grew out of a blog he started more than a decade ago in the interest of professional development. Strong worked in-house and for agencies for nearly 20 years prior to starting his consultancy. At his last corporate position with LexisNexis, he built an industry-leading blog on legal tech that was directly attributed to driving awareness and sales.
James Tennant is a copywriter and content marketer with over 10 years experience. He has written copy and content strategies for hundreds of businesses, including the likes of eBay, Gumtree, UK Gov, and Universal Studios. Now he runs Converge – helping businesses amplify their content to more of the right people, every day.
Christoph Trappe is director of content strategy at Voxpopme, has written several books on content strategy, and hosts “The Business Storytelling Podcast.” In his career, he has built several content marketing programs and has spoken at Content Marketing World a number of times.
Loes van Dokkum is an independent content marketing consultant and content entrepreneur. She has an extensive track record as creative director, building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies and creative concepts take brands a step further towards their vision, while achieving marketing communication KPI’s and brand positioning goals. During the first covid lockdowns, she started ‘Slaaptijd’, a Dutch sleep meditation YouTube channel and podcast, which immediately took a steady top-10 position in the major podcasting charts.
Bert van Loon grew up in publishing, experiencing and leading the industry’s transition from print-only to cross media from the inside. As a strategist and speaker he has actively served the international content marketing community since 2010. His motto: ‘I believe #ContentMarketing is to today what advertising was to the 60s! Mad Men become Meaningful Men!’
Jenn VandeZande is an experienced writer, editor, and content strategist. She’s the Editor in Chief of The Future of Customer Engagement & Experience, an industry award-winning site. Her strengths lie in crafting emotionally engaging, human-first content that grows loyal subscribers who become customers. To the dismay of her developer and managing editor, she also loves playing an SEO expert on the internet, and drilling down into the details that make content work – or not.
Carol Lin Vieira is a seasoned public relations and marketing professional with a strong track record of securing appearances, awards, and placing articles, expert quotes, and other thought leadership content in top-tier news outlets. She has worked across numerous sectors including healthcare, blockchain, consumer goods, non-profits, science, tech, and tax, and has created multiple award-winning PR and Content Marketing campaigns. She graduated from the University of Virginia and resides in Rhode Island.
Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP Enterprise/Pro and Platform Partnerships for Libsyn (LSYN) He is Co-Author of the book “Tricks of the Podcasting Masters” – Que 2006, an editors pick Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the podCast411 podcast. He has consulted on podcasting for Jack Welch, eBay and Tim Ferriss to name just a few.
Sascha Welters is an experienced Marketing Leader with a demonstrated history of working in the advertising industry. Skilled in Digital Strategy, Marketing Management, E-commerce, Integrated Marketing, Content Marketing and Media Buying.
Lindsay Wilson serves as the Head of MediaCom Canada’s content division – MediaCom Beyond Advertising (MBA). For more than a decade, Lindsay has used her unique skill set of content strategy and creative solutions to guide and inspire brands through original content production, media partnerships, influencer collaborations and experiential opportunities. Her content and production expertise have been applied to many brands over the years in categories spanning: automotive, financial, government services, CPG, QSR, consumer electronics, beauty and retail. Lindsay also serves as a member of the IAB’s Branded Content committee, and also contributed to the development of the IAB’s Canadian Guide to Branded Content.
Ashley Zeckman is the Vice President of Inprela Communications, a content strategy and storytelling agency. In addition to finding innovative ways to showcase the exceptional work of her team, she architects strategy for content marketing and PR programs designed to drive results for companies in the health care, technology and manufacturing sectors. Her background includes expertise in content strategy, influencer marketing and social media.