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Award Judges


Matt Allison is the founder and managing director of Ubiquity Lab, a data-led content marketing and communications agency. He helps organizations deliver ubiquitous marketing, understanding the customer mindset and seamlessly integrating owned and earned activity with paid to increase market share and profitability. A strategist at heart, Matt has more than 20 years’ experience, both in-house and as a consultant, helping leading brands navigate the commercial-to-customer terrain and embedding a sophisticated marketing ecosystem.


Patricia Anderson is the Content Manager for Virginia Tourism, where she works on overall content strategy, writes and optimizes the content for the web using her knowledge of Search Engine Optimization, and tracks analytics to measure success. Her previous work in the field of marketing include experience in digital content marketing, social media management, copywriting, and freelance writing for a wide array of clients.


Jessica Arhammar works as a Content Strategist at award-winning Swedish content agency OTW. With over 20 years in the communications business, Jessica has experience of working for a wide array of companies and organizations in a variety of industries. At OTW, Jessica is also in charge of award competitions and has been a judge in content awards both in Sweden and the UK.


Gina Balarin is the Director of Verballistics and an inspirational TEDx and keynote speaker, storyteller, content marketer and B2B marketing leader. An FAMI FCIM Chartered Marketer with an MEd in management communication, she is the author of The Secret Army: Leadership, Marketing and the Power of People. She sits on the boards of Project Displaced and The Chartered Institute of Marketing (CIM) and is a member of the Professional Speaking Association. When she’s not telling stories, Gina loves hiking, doing Zumba and drinking tea.


Amy Balliett is a known thought leader, award-winning author, and keynote speaker in the fields of visual communication, visual content marketing, visual strategy, and agency building. Following her tenure as the founder and CEO of Killer Visual Strategies, she became the Senior Fellow of Visual Strategy for Material, an agency collective of 12 world class firms that includes Killer. Balliett serves as the Chief Visual Strategist to several boards, is the co-Founder of Agency GrowLab, a guest lecturer at several colleges and universities and a LinkedIn Learning instructor.


Jackie Bebenroth believes in the power of the pen. As a brand advisor and content strategist, Jackie helps clients find their brand voice, and shout it from the rooftops with clarity and purpose. As principal of Muse Content Group, she leads a team of editors and writers who work alongside entrepreneurs and executives to elevate brand value through powerful positioning and messaging. Her work, ranging from local restaurant branding to six-figure global initiatives, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award, CMI’s 2012 Content Marketing Leader of the Year and 2016 American Advertising Federation 40 Under 40 Award.


Jeremy Bednarski is an editorial lead for Salesforce who lives and breathes content marketing. He also marries his love of rock music and content marketing with Rockified Marketing where he develops marketing strategies to help companies grow their brands and build audiences. As an avid writer, he has a voracious curiosity for knowledge and enjoys implementing the information he learns to create success stories for companies. @jeremybednarski

Manick Bhan

Manick Bhan is the founder and CTO of LinkGraph -“an award-winning mission-driven SEO and digital marketing agency“ and the creator of the SearchAtlas Software Suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.


Matthias Bill, a certified PR editor is Senior Specialist Publishing & Content at SIX, operator of the Swiss financial market infrastructure. After graduating in media studies and before joining SIX in 2016, he spent ten years at various Swiss agencies managing internal and external publishing projects for clients. At SIX, in addition to various publications he is responsible for corporate wording. In 2018, the CMA jury named the Tone of Voice of SIX which Matthias developed the best internal publication. At the 2021 CMAs, RED, the magazine of SIX, was named best financial publication. Matthias as the Editor-in-Chief co-conceived it.


Michael Bonfils is the Managing Director of SEM International. SEMi is known for their global online advertising and search engine consulting service divisions in multilingual SEO, PPC, Social, Display and Localizations . Mr. Bonfils represents many global Fortune 100 advertisers and their respective agencies on Google, Bing, Baidu, Yandex, Naver among other online portals and social media network firms. His company operates in North America, Asia, and Europe with over 30 offices worldwide with headquarters in both the United States and in the United Kingdom. Michael is also an award Ambassador and Judge for the US Search awards.


Linda Poscic Borovac is creator of CMA awarded book “DISASTER – A Diagnosis of Modern Business”, mother, wife, friend and leader of Crocon d.o.o., a company that has been successful worldwide for 30 years in marine business. Writer, movie producer, songwriter, founder of Happy ThinGS Academy association, businesswoman, creative force – Linda believes that designing and creating healthy environments filled with healthy relationships is the only normal thing in life. Should such organizations be filled with respect, positive attitudes, inspiration, gratitude and readiness to see the best in others, everyone will have an honest desire to be excellent in whatever they do.


Joe Braue is VP Marketing and Content Solutions for ALM a leading B2B media and intelligence company serving professionals in the legal, financial services, insurance and commercial real estate industries. Joe has founded two media content studios, won numerous B2B content marketing awards, and has worked as an editor, publisher, and group media company managing director. Contact Joe on LinkedIn.


Marina Budnik (Treshchova) is the Partner and COO of Top Lead, an award winning content marketing agency with core specialization in data visualization, that knows how to explain complex things in simple language. As a COO she oversees all processes of content production. She also managed the launch of the company’s media projects – and Business Views. In addition to being a strong business management specialist, Marina has more than 10 years of experience in content marketing, visual and communications solutions, including visual communication, content strategy and PR.


Peter Cannizzaro, Creative Director for AspenCore Studio, has a passion for cutting edge experience in web design, UI/UX, branding, and marketing. Responsible for the look and feel of many of AspenCore’s top brands, Peter instills his strong design sense into work that transforms the way people and companies interact. Calling on more than 15 years in the industry, Peter unites teams by creating immersive and accessible experiences for his audiences. Before working with AspenCore, Peter was Art Director for UBM Americas, North Americas largest events company. During that time, he worked on Smart Enterprise Exchange, A Multi-Platform Thought-Leadership Content and Community Program for CIOs created for CA. He was also instrumental in providing the marketing and event collateral for UBM’s top events. Peter has accumulated awards for creative excellence from Best of Long Island and Min’s Best of Web awards.


Ruth Carter has no idea why CMI asked them to be a judge, probably because they were not born with the diplomacy gene, and they aren’t afraid to be bluntly honest when asked for their opinion. As the Evil Genius at Geek Law Firm, they’ve been solely responsible for the company’s content marketing since 2012, learning as they went along, and has been helping the CMWorld family stay out of legal trouble since 2015. They also wrote the book, The Legal Side of Blogging: How Not to get Sued, Fired, Arrested, or Killed.


Jacquie Chakirelis is an award-winning marketing professional with experience successfully leading the digital strategy and agencies of the largest media brands in the country. Named one of the top 50 Influential Women in Content Marketing, Chakirelis is a proven leader with a track record of delivering multifaceted, digitally driven campaigns from strategy through execution for B2B and B2C organizations. As a national public speaker, she engages audiences with keynotes, workshops, and breakout sessions on marketing topics to help them grow their brand in today’s consumer-centric world.

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Meg Coffey is originally from Texas and now proudly Australian, the “Texstralian” is all about hard work, calculated risks and has a great “gift of the gab”.  She is MD of Coffey & Tea, a digital-focused agency; the founder of State of Social, Australia’s favorite social media conference; #SMPerth, a community for those to learn and share; and a regular contributor to media. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders and in 2021 a finalist for Campaign Brief’s Ad Person of the Year. Meg serves on the boards of Australia’s North West and Australia Day Council WA.

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Paula Connor is Chief Content Marketing Officer at 256, a multi-award-winning content agency based in Ireland. She has more than 15 years of experience in digital and traditional marketing working for a variety of Irish and international brands in B2C and B2B companies. Her passion is content strategy development, creation and content marketing. Paula leads a talented team of content strategists, creatives and marketers to create engaging and truly useful content to achieve client business objectives and grow their brands online.

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Taylor Cote is the Senior Director of Marketing for Media Cause, a nonprofit marketing agency, where she leads the marketing strategy for the agency. Taylor brings years of experience building and growing online communities through targeted content marketing strategies. When she’s not working, you can find her spending time with her golden retriever, exploring the Boston food scene, or spending time out on the ocean.


Karla Courtney is an award-winning editor, digital strategist and author. She is a multi-skilled creative with extensive experience across writing, photography, website production, EDM production, social media marketing and SEO. She has worked closely with some of Australia’s leading brands, including: Qantas, Coles, Telstra, David Jones and Foxtel.

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Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller. Melanie is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas”, and the Co-Founder and VP of Marketing for The Convoy, a B2B marketplace that helps small and independently owned businesses save money on the tools, products, and services they use every day.

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Lisa Dougherty I’ve managed the editorial process, calendar, and contributors for the award-winning CMI blog since 2014. The title for my role is senior blog and community manager, which means I get to work with every one of our fabulous contributors, including those who work directly for CMI and those who generously share their insights with our readers. I’m passionate about providing the best experience for our writers “they’re key to making CMI a success!” I’ve worked in marketing for over 25 years, amassing experience in everything from marketing communications to creative services project management to social media to brand strategy and development. In my spare time, I serve on the Royal Oak Children’s Choir and Helen Keller Elementary PTA Executive Boards and am known as “Coach Lisa” to my freshman cheer squad. Connect with me on Twitter @brandlovellc and LinkedIn.


Sarah Goff-Dupont is an accomplished writer whose work has been featured in Inc., Fortune, FastCompany, Work Life by Atlassian, as well as other tech industry publications. When she’s not busy writing, Sarah can be found snowboarding, cooking, exchanging groan-worthy puns with her kids, or reading. (Probably reading.)

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Diana Edmundson is the Global Enablement Lead on the content marketing team at Salesforce. Before her six-year tenure at Salesforce, she worked at a publishing house nestled in the foothills of the Rocky Mountains, crafted copy for pups and their humans with Barkbox, and partnered agency-side with companies like Diageo and Plan Ireland. An American who has lived in Dublin, Ireland, for nearly a decade, she works as a personal and career coach in her spare time.


Reva Russell English is the Director of Content at LOCOMOTIVE Agency. She has more than a decade of content creation, content marketing, and digital marketing experience under her belt. She lives in Lexington, Ky with her family, a cat, two hermit crabs, and two chickens.


Amber Erickson is the head of marketing at Seed Technology, bringing self-service to cannabis retailers. She formerly served as head of content at Flowhub. Amber currently resides in the beautiful UP of Michigan.


Amanda Gant is the Director of Marketing at Orbit Media, an award-winning 40-person web design company in Chicago. Her passion is to help people get better results from the web by sharing her expertise in analytics and web marketing. Amanda is the producer of Content Jam, Chicago’s largest content marketing conference, editor of the Orbit blog, and as a Certified B Corp is dedicated to growing the B Corp community. Outside of work, you’ll find her hiking in the Colorado mountains.


Khalil Garriott is an award-winning, seasoned content professional. He is equal parts newsroom leader, sharp marketer and detail-oriented content strategist for multiple channels. Per the DiSC personal assessment tool, Khalil’s highest dimension is Conscientiousness (C). People who are “High Cs” are generally described by these adjectives: Perfectionist, Accurate, Fact-finder, Diplomatic, Systematic and Conventional. Also per DiSC, his classical profile pattern is the Objective Thinker pattern. Khalil’s top 5 strengths/themes per the StrengthsFinder assessment are: 1) Harmony, 2) Discipline, 3) Consistency, 4) Responsibility, 5) Includer. He is @khalilgarriott across all platforms.


Robert Gonzalez is a Marketing Manager at Imprint, a content marketing agency based out of New York City and the 2020 CMA’s Content Marketing Small Agency of the Year. A content marketer at heart, Robert specializes in the strategy, development and distrubution of content within highly-regulated and complex industries, such as the financial, healthcare, and food service industries. Outside of work, he enjoys spending time with his pets and playing sports.


Penny Gralewski is a software marketer who turns complicated technical features into clear audience messages. She creates end-to-end marketing content from brand awareness to contract renewal. With a long career in technology marketing, she has worked with customers from SMB to Fortune 10 enterprises, plus managed service providers, global systems integrators, and the largest cloud companies in the world. She is an award-winning journalist, experienced all around marketer, and frequent speaker on marketing topics. Her volunteer marketing activities include raising the visibility of women in tech, local non-profit fundraising campaigns, and job readiness education for college communication majors.

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Jill Grozalsky Roberson is an award-winning digital marketer with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Director of DX Product Marketing & Evangelism, Jill combines product marketing expertise with an extensive background in communications and a passion for thought leadership that build awareness, differentiation, and demand. She is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value and use cases for Sitecore’s digital experience solutions.


Katie Hammel has been the Senior Marketing Manager at Scott’s Cheap Flights since 2018 where she manages the company’s website content and its award-winning newsletter. Prior to that she’s been a content marketer, strategist, writer, and editor for companies including TripAdvisor, AAA, eBay, and Airbnb and has contributed articles to Travel + Leisure, BBC Travel, Maxim, and many other publications. She lives in the San Francisco Bay Area.

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Tim Hanse, the principal consultant at Crossphase, the leading content management agency in the Netherlands, is one of the few global specialists in web content migrations and how to effectively organize those migration projects with the latest software. With over 10 years of experience in planning and managing successful content migrations for Fortune 500 brands, Tim has a proven track records in making the impossible possible.


Jodi Harris is Director of Content Strategy at Informa Connect. She describes her role as a combination of a strategic alchemist, a process architect, and a creative explorer, which is a fancy way of saying she determines what a brand’s greatest content needs, abilities, and opportunities are, then finds ways to bring those ambitious ideals to life. Prior to this role, Jodi spent the past decade developing and managing content initiatives as a consultant, working with clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow Jodi on Twitter at @Joderama..

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Dan Hatch is a life long storyteller. He’s a founder at Typeset, a specialist editorial and content marketing company based in Australia and the UK. A career journalist with a background in print and radio in Australia and the UK, he spent nearly a decade at a daily newspaper, The West Australian, including four years as marketing and media editor. In the line of duty he’s covered everything from notorious criminal trials to horrific global tragedies. He’s been a CMA winner, a finalist and a judge for several years.


Erika Heald has spent 20+ years helping companies define and document content processes to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she helps teams define and document a content marketing strategy and trains employees on social media and digital communications best practices. She is also an executive ghostwriter, partnering with subject matter experts to bring their unique perspective to thought leadership content. Before founding her agency, Erika led and grew high-performance content marketing teams at tech PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.

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Kristin Hege is the CEO & founder of Convey Communications, a strategic public relations and communications firm founded to serve B2B technology and service-based businesses. Convey Communications puts strategy first before layering on thoughtfully crafted PR, media relations, content and communications strategies. Kristin is also an Adjunct Professor at Arizona State University where she is currently teaching a course on PR writing. She is a long standing board member for the Public Relations Society of America’s Phoenix chapter, and has become known as a trusted speaker on topics around PR and technology.


Karen Hesse is the founder and CEO of 256, a Content Marketing Institute Agency of the year. Based in Dublin Ireland, 256 services a growing roster of global clients leveraging content to fuel digital transformation. With a 25+ year career in journalism, publishing and content marketing, Karen oversees the development of 256’s proprietary technology Siteseeer to help brands sort their content chaos.

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Amy Higgins is known for being able to craft a well-oiled content marketing machine, Amy Higgins excels at creating memorable content that increases brand awareness and generates quality leads. With over a decade in the tech industry, Amy specializes in content strategy including community growth and social media optimization. Currently, Amy works with Salesforce as the Director of Content Strategy. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze.

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Carmen Hill is founder and principal strategist for Chill Content, an independent consultancy that helps marketers connect brand to demand through strategic storytelling and customer-focused content. In a career spanning more than two decades, Carmen has worked as a TV journalist, content strategist, copywriter and marketing director on both the agency and client side. She helped build an award-winning content marketing practice at a leading B2B agency, working on campaigns for global clients such as Adobe, Google and Xerox. Her work has contributed to multiple Content Marketing Awards, and she has been recognized as an industry leader.

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Cor Hospes is owner and founder of Merkjournalisten. An Amsterdam-based content marketing agency that makes stories worth sharing for multinationals, government, SME’s and comprehensive schools. Cor wrote several content marketing and storytelling bestsellers. He’s an well-known international speaker, consultant and trainer. Cor lives en works in Amsterdam with this wife Hanneke and two daughters.


Zontee Hou is a passionate digital marketing expert and speaker. She’s the founder of digital marketing agency Media Volery and head of strategy for Jay Baer’s consultancy Convince & Convert. Her 15+ years of marketing industry experience includes work for the IMF, the UN FAO, Allstate Insurance, and Indiana University. She is one of TopRank’s 50 most influential content marketers, and her work has garnered recognition including several PR News Platinum Awards and a Forrester Groundswell Award. She is based in New York City. Learn more at: or find her on social @ZonteeHou.

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Aly Jamison, APR is the Public Relations Manager at RAIN Group, a global sales training company, where she drives media coverage, secures national business and industry awards, leads book marketing, and produces client success stories with organizations such as Toyota, BDO, Covetrus, Bright Horizons, and others. With 14+ years of agency and in-house experience, Aly has been featured on Forbes, CommPRO, American Express, PR Daily, PR News, PRSA Tactics, and others. In 2020, Aly won Bronze for Communications Professional of the Year in the Stevie American Business Awards.

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Maureen Jann is a veteran B2B marketer who is dedicated to helping organizations find more amazing and magical customers. She is currently the Co-Conspirator + Chief Strategist of Neoluxe Marketing, a strategy and content. Maureen has a Bachelor of Art from San Jose State University and her projects have earned her an MBA from the School of Failed Startups. In her carefully-guarded free time, Maureen loves to roller skate with her daughter and hang out with her husband and two small doggos.


Amanda Jerome is the senior director of content and communications at Fuze, responsible for defining the global content strategy for the company. Throughout her career, she has worked with fast-growing startups, tech companies with $100+M revenue, and VCs.


Joseph Kalinowski I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 20 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge. @jkkalinowski

Beth Kapes

Beth Kapes, with the overall mission of developing and delivering a powerful message, I’ve been “Moving Words Into Action” for over 20 years. My clients have varied greatly, but the focus is the same: tell the story that makes a difference. With extensive B2B experience, I’ve collaborated with and empowered national corporate and not-for-profit institutions throughout the country. A firm believer in “strategy first,” I’m always excited to research, learn, define and execute each client’s brand message, not only for their success, but more importantly their audience!

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Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating more than 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz


Jesper Laursen is passionate about building business through storytelling. He was originally a journalist but has now been working with content marketing and native advertising for more than a decade both as an international speaker and as a consultant through his businesses. He is the founder of the international think tank, the Native Advertising Institute, the content marketing agency, Brand Movers, and the journalistic production company Media Movers.


Ahava Leibtag is passionate about providing clear content for people in search of healthcare information. She is the founder and owner of Aha Media Group, a healthcare content agency. Ahava has more than 20 years of experience in writing, messaging, and marketing, and is a well-recognized content expert who speaks nationally and internationally.

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Tiffany Lewis is the owner of More Meaningful Marketing where she is passionate about transforming everyday B2B and B2C company offerings into thoughtful, strategic marketing pieces that are proven to produce. Also, a working mom who loves to write, Tiffany spends free time blogging on topics to help other mothers and volunteering for local causes like the Ronald McDonald House. When she’s not frantically managing several projects simultaneously, 90% of the time, she’s wondering if she walked out of the house with mismatched shoes.

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Martin Lieberman has managed content marketing programs for big businesses and small ones, as well as B2B and B2C businesses (nonprofit organizations, too), and his work has covered a wide range of industries. Martin started his career in traditional media at Advertising Age, and later, served as the senior managing editor for Continental Airlines’ inflight magazine and Western Union’s Professional Collector magazine, among other publications. Martin has also worked as an in-house content marketer for Constant Contact, Staples, IBM, and the RepTrak Company. He is currently the Director of Content and Programs for RAIN Group, in Boston. @martinlieberman

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Michele Linn is the founder of Mantis Research where she helps content and community managers conduct surveys so they can learn about their audience and publish compelling, original research findings. Prior to Mantis, Michele was head of editorial at Content Marketing Institute, where she led the company’s editorial strategy, helped build the 200,000+ audience and published hundreds of articles. She has been cited as a content marketing influencer and was named one of Folio’s Top Women in Media (Corporate Visionary).

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Jacqueline Loch is a content and media executive specializing in delivering content solutions across social, digital, video, print, SEO, research and e-commerce. She’s a branded content solutions expert who drives results and cultivates C-level relationships. Formerly VP Group Publisher SJC Media and TC Media, she oversaw a portfolio of consumer media brands including FASHION, ELLE Canada and Canadian Living, and was VP Content Solutions and VP Client Solutions at Rogers Media. A recognized leader in content innovation, Jacquie Chairs The Content Council (NYC) and is a frequent speaker across North America and Europe, having created award-winning content strategies for many clients.

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Jenny Magic has spent almost two decades in content marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling. Jenny is a strategy consultant who has helped clients like Citrix, Prudential, Acxiom, and Alcon as well as hundreds of mid-market and growth companies. An award-winning mentor and speaker, you’ll find her at events like ContentTECH Summit and Content Marketing World, serving as president of Women Communicators of Austin, and organizing the Austin Content Meetup. Jenny lives in Austin with her husband, architect Scott Magic and their two LEGO-obsessed sons. @jennylmagic.


Tim Marshall has led marketing communications efforts for organizations across a variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications. Within the Baldwin Wallace University School of Business, Marshall directs the Digital Marketing Clinic, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services. He also teaches digital marketing courses and advises students. Previously, Marshall was Chief Brand Strategist for an integrated marketing communications consultancy; Senior Digital Communications Specialist for a regional healthcare system; and Director of Marketing at a prominent research university. @timlmarshall

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Cathy McPhillips is Chief Growth Officer at the Marketing AI Institute, overseeing marketing, growth, and customer experience, including MAICON and AI Academy for Marketers. Previously, Cathy led marketing at Content Marketing Institute and Content Marketing World, managed community growth for Share Our Strength’s No Kid Hungry campaign, and owned her own strategic digital marketing business focused on restaurants and the service sector. She started her career at two Cleveland advertising agencies. Cathy was a Ohio University Jerry L. Sloan Visiting Professional in Public Relations, is a Folio: Top Women in Media, and a MarTechExec Woman You Need to Know in Martech.

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Natalie Mendes is the Senior Brand Content Lead at Atlassian, the leading provider of teamwork productivity software such as Jira, Trello, and Confluence. Natalie is passionate about digital content strategy, and creating powerful, mission-driven content products that delight audiences and win over hearts and minds. Natalie is based out of the Bay Area in California and spends as much free time as she can surfing, biking, skiing, and backpacking.


Chris Mikko leads all content strategy and copywriting work for Medica, a Minnesota-based health insurance provider. He started his career in journalism, and has worked in the content marketing realm for 20+ years, starting and managing programs for companies such as Thomson Reuters, Ameriprise, Thrivent Financial, and FedEx.


Josh Miles is a brand consultant & fractional CMO for B2B & software startups. As a past TEDx presenter, Josh speaks coast-to-coast, including hosting the design podcast, Obsessed Show. Josh is the author of “Bold Brand 2.0 – How to Leverage Brand Strategy to Reposition, Differentiate and Market your Professional Services Firm.” And is an advisory board member of the Purdue University Lamb School of Communication. Josh is a long-standing advocate for bacon, loves to cook keto, hit the gym, and photograph new places in his travels. Josh lives in Carmel, Indiana with his two ridiculously cute kiddos.


Jason Miller is an award-winning photographer and digital marketer working with some of the biggest artists and brands in the world. Best selling author. Slayer of mediocrity. Creativity evangelist. Lover of all things rock n roll and heavy metal.

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Sarah Mitchell  Typeset and Global Copywriting founder, loves helping customers convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to help make the world a better place for readers everywhere. In 2020, Typeset launched the inaugural State of Writing research report. Sarah’s work has won or been a finalist for the Content Marketing Awards in multiple categories over several years. Something of a professional vagabond, she lives on the west coast of Australia, preferring sunshine and sandy beaches to the snow and ice of her native Michigan. @SarahMitchellOz


Kim Moutsos joined the team at the Content Marketing Institute as vice president of editorial in September 2017. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect with her on LinkedIn

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Lisa Murton Beets is the research director at Content Marketing Institute (CMI). Since 2012, she has been managing all aspects of CMI’s annual content marketing survey and custom research projects. These include custom surveys for brands including LinkedIn, Adobe Connect, PRNewswire, GoAnimate, and Ion Interactive. Lisa works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers. A former B2B journalist/managing editor, she also has extensive experience as an editorial director/chief editor for a wide range of custom publishing projects and has edited numerous books about marketing. @LisaBeets


Mike Myers  leads a team responsible for change management and communication at Nationwide, supporting the brand’s after-the-sale service area for business, home and auto insurance, which includes 5,000 associates in call centers and processing centers across the country. Prior to that, he led a creative team responsible for developing collateral and campaigns supporting the life insurance, annuity, retirement plans and mutual fund business lines that was also the most efficient team in creative services (ask him, he has the data). Mike is proud to be the inaugural winner of the CMWorld Community Champion award from the Content Marketing Institute and likes to think he’s a marketer by trade and a writer by choice.


Michelle Ngome is an award-winning inclusive marketing consultant. As the founder of Line 25 Consulting, she trains and consults with organizations on how to create diverse and inclusive marketing strategies. She is the recipient of the Courageous Marketing Leader and Houston Business Journal Diversity in Business awards with her efforts creating the African American Marketing Association (AAMA). Her contributions have been featured in numerous publications including The Wall Street Journal, Entrepreneur, and Forbes. Currently, she hosts the Marketing For the Culture podcast powered by AAMA.

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Kate O’Neill, widely known as the “Tech Humanist,” is founder and CEO of KO Insights, a strategic advisory firm committed to improving human experience at scale. Her prior roles include creating the first content management role at Netflix and founding [meta]marketer, a digital strategy and analytics agency. Kate regularly keynotes industry events, advocating for humanity’s future in an increasingly tech-driven world. Her insights have been featured in outlets like WIRED, and she has appeared as an expert tech commentator on BBC, NPR, and a wide variety of international media. Kate’s latest books include “A Future So Bright” and “Tech Humanist.”


Susi O’Neill leads global editorial and creative delivery for B2B brand projects for Kaspersky, an enterprise cybersecurity firm. She crafts video, audio and thought leadership brand awareness content that turns heads and wins awards. She is Editor-in-Chief of Secure Futures for business leaders, and Tomorrow Unlocked cyberculture channel. In 2021 she launched Fast Forward, an audio documentary exploring the past, present and future of network technologies. She’s a seasoned creative who’s led business content programs for brands including EY, GSK and Unilever. Off the clock, she’s a musician and performer playing theremin, the world’s first electronic instrument.


Brian Piper is Director of Content Strategy and Assessment for the University of Rochester Department of Communications. Brian has been doing SEO and web content optimization since 1996. He has created online training programs for hundreds of companies including Xerox, Carestream, Kodak, and Volvo. He has spent the last 7 years focusing on data analytics, digital marketing, and content strategy. When he’s not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.

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Cassio Politi is founder of Tracto, works as a consultant and content creator of important brands in Brazil, which include banks, software manufacturers, pharmaceutical companies, automotive companies, and more. He is the author of both the first book about content marketing written in Portuguese, Content Marketing O Conte que Gera Resultados (2013), and also the most recent one, Content Marketing Masterclass (2020). Currently, Cassio shares his expertise in content marketing by teaching classes in MBA programs at relevant universities in his native country, Brazil. Cassio won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015.


Joe Pulizzi  is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book”  by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states.

Photographed by Dominic Loneragan. Please Credit Dominic Loneragan.

Lauren Quaintance is one of Australia’s most high profile journalists-turned-content-marketers. She is the co-founder of Storyation, a content marketing agency that counts Tourism Australia,Microsoft and IAG among its clients. The agency was an Australian Financial Review “Fast Starter” – one of the 100 fastest- growing businesses in Australia – and AdNews Small Agency of the Year as well as a two-time finalist for Agency of the Year at the Content Marketing Awards. Lauren was Entrepreneur of the Year at the B&T Women in Media Awards. Lauren was previously an award-winning journalist and has a MSc from Columbia University in New York.

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Andi Robinson has multiple years of experience in digital marketing and communications. She is currently responsible for content operations at Corteva Agriscience. She leads the cross-functional Content Council, advises on commercial social media efforts, and trains global marketing teams on content marketing. She built a content operations function that helps marketers use content best practices and understand how content marketing can help improve their customer outreach. She also owns Hijinx Marketing, a marketing consulting business helping small businesses market their goods and services.


Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest is Killing Marketing, with co-author Joe Pulizzi and is how marketing can truly be transformed into a profit center for the business. His last book, Experiences: The 7th Era of Marketing, was called a treatise, and a call to arms for marketers to lead business innovation in the 21st century. Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards for a number of companies, including DivvyHQ. @Robert_Rose


Dan Rubin is a 25+ year veteran of digital and content marketing, bringing expertise from working with Fortune 500 clients across industry verticals. Dan is responsible for strategic solutions and leads a team that provides marketing support for Foundry 360, Targeted Media Health and Meredith Accolades. Dan was the founder of Studio M, Meredith’s in-house content studio. Previously, Dan was the NYC Strategy Department lead at MXM, Meredith’s content marketing agency which was acquired by Accenture. Dan was co-chair for the iAB’s Content Marketing Committee, has judged Digiday’s Content Marketing Awards, and is a member of the ANA Content Marketing Committee.

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Buddy Scalera is a content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital marketing strategy, content engineering, website development, social media, distance learning, mobile marketing strategy, content creation, and content governance. Buddy is a respected thought leader in the strategic and technical aspects of component content management systems (CCMS). He has developed enterprise-level CCMS platforms for web, social, and mobile content delivery. He is currently working at IQVIA as Director, Commercial Content Product Management.

Michiel Schoonhoven

Michiel Schoonhoven is founder of Next Level Impact (NXTLI), a purpose driven Content Marketing Agency based in the country of “orange”, The Netherlands. Michiel works with a broad variety of (inter)national clients to develop and execute content marketing programs with impact. He’s using data and leading edge technologies to increase audiences, engagement and profits. Responsible for reaching tens of millions of people globally each month, Next Level’s client list includes entertainment, sports and other organizations. Michiel helps his clients by using content marketing, social media, YouTube, Spotify, messaging, chatbots, e-mail and websites. Michiel has over 10 years of experience in content marketing and is a lifetime member of the Content Marketing World attendees club. He’s attended all Content Marketing Worlds to-date. @schoonhoven

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Eli Schwartz the bestselling author of Product-Led SEO and an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. Eli’s strategies have generated millions of dollars in revenue for some of the internet’s top websites. He has helped clients like Coinbase, WordPress, Gusto, Quora, and Zendesk execute highly successful global SEO strategies. His work has been featured by TechCrunch,, and Y Combinator, and he has given talks at business schools and keynoted conferences around the world.

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Mark Scully is 256’s Head of Digital Innovation and Strategy leading the development of the agency’s proprietary technology to support client work bringing insights to data. Mark is a former Digital Marketing Manager, an SEO Specialist and founder of the Learn Inbound community. Mark has extensive knowledge of the Google suite of tools required to unlock digital insights and uses his experience to produce award-winning data-driven digital ecosystems. He is well-versed in content distribution, amplification strategies and data analytics. He has advanced knowledge of customer behaviour evolves and the importance of digital content in relation to brand engagement and audience growth.


Andrew Seibert founded Imprint as a full-service content marketing agency in early 2013 after almost two decades in the custom content industry. Just eight years old, Imprint has been nominated for Content Marketing Agency of the Year 15 times by four different organizations, winning three (including 2017 and 2020 in CMA’s Small Agency category). Andy served for a decade on the Board of The Content Council and is one of the founders of Global Voices, a content marketing collective.


Nenad Senic from Slovenia is a Brand Editor at the 2018 Content Marketing Agency of the Year, PM. He has created and edited numerous award-winning customer magazines and other digital brand media. In 2019, he was one of the nominees for the UK Editor of the Year award. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, Serbia, and in his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards.


Dennis Shiao is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. Feel free to reach out to Dennis on Twitter @dshiao.

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Stephanie Stahl As General Manager of CMI, I lead the brand’s event and digital operations and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.


Russell Stearns has been with the Center for Homeland Defense and Security since 2017 and started as an operations coordinator and transitioned to Strategic Communications in 2018. Russell works in mobile outreach for Strategic Communications and represents CHDS at conferences, symposiums, and expos throughout the United States. Russell is also the outreach lead for UAPP and CHDS’s self-study courses. Before CHDS, Russell worked as West Coast Operations Manager for Education First. Russell holds a Bachelor of Arts in Liberal Studies from California State University, Monterey Bay, and a Master of Public Administration from California State University, Bakersfield.


Frank Strong is the founder and president of Sword and the Script Media, LLC, a veteran-owned business focused on content marketing, PR and social media for B2B tech. The consultancy grew out of a blog he started more than a decade ago in the interest of professional development. Strong worked in-house and for agencies for nearly 20 years prior to starting his consultancy. At his last corporate position with LexisNexis, he built an industry-leading blog on legal tech that was directly attributed to driving awareness and sales.

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James Tennant is a copywriter and content marketer with over 10 years experience. He has written copy and content strategies for hundreds of businesses, including the likes of eBay, Gumtree, UK Gov, and Universal Studios. Now he runs Converge – helping businesses amplify their content to more of the right people, every day.

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Christoph Trappe is director of content strategy at Voxpopme, has written several books on content strategy, and hosts “The Business Storytelling Podcast.” In his career, he has built several content marketing programs and has spoken at Content Marketing World a number of times.


Loes van Dokkum is an independent content marketing consultant and content entrepreneur. She has an extensive track record as creative director, building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies and creative concepts take brands a step further towards their vision, while achieving marketing communication KPI’s and brand positioning goals. During the first covid lockdowns, she started ‘Slaaptijd’, a Dutch sleep meditation YouTube channel and podcast, which immediately took a steady top-10 position in the major podcasting charts.


Bert van Loon grew up in publishing, experiencing and leading the industry’s transition from print-only to cross media from the inside. As a strategist and speaker he has actively served the international content marketing community since 2010. His motto: “I believe #ContentMarketing is to today what advertising was to the 60s! Mad Men become Meaningful Men!”


Jenn VandeZande is an experienced writer, editor, and content strategist. She’s the Editor in Chief of The Future of Customer Engagement & Experience, an industry award-winning site. Her strengths lie in crafting emotionally engaging, human-first content that grows loyal subscribers who become customers. To the dismay of her developer and managing editor, she also loves playing an SEO expert on the internet, and drilling down into the details that make content work or not.

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Carol Lin Vieira is a seasoned public relations and marketing professional with a strong track record of securing appearances, awards, and placing articles, expert quotes, and other thought leadership content in top-tier news outlets. She has worked across numerous sectors including healthcare, blockchain, consumer goods, non-profits, science, tech, and tax, and has created multiple award-winning PR and Content Marketing campaigns. She graduated from the University of Virginia and resides in Rhode Island.


Rob Walch was inducted into the Podcasting Hall of Fame in 2016 and is the VP Enterprise/Pro and Platform Partnerships for Libsyn (LSYN) He is Co-Author of the book “Tricks of the Podcasting Masters” – Que 2006, an editors pick Top10 Reference book for 2006 by Amazon. Rob started podcasting in 2004 as host of the podCast411 podcast. He has consulted on podcasting for Jack Welch, eBay and Tim Ferriss to name just a few.

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Fleur Willemijn is an experienced Content Director, Head of Marketing, bringing content and social to the next level. From strategy to implementation whilst content becomes accountable. With almost 25 years of experience with 40+ top-notch brands, as a devil’s advocate, I help brands to create content and social that have impact. Happy to share my knowledge and lessons learned to raise the content bar.

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Inbar Yagur is a film school refugee who has spent the last 13 years living and breathing content marketing. Her senior roles in marketing technology have given her a birds-eye view of what helps drive performance and user engagement. Over her career, she’s taken her love of storytelling and brought it to her passion for product marketing – giving people real value from the content they consume and connecting it to tangible business results. She’s the VP of Marketing at GrowthSpace, a mother of 2, a loyal Harry Potter and Dr. Who fan, and a reciter of 90’s SNL skits.


Ashley Zeckman is the VP, Strategy & Customer Success of Onalytica. In addition to finding innovative ways to showcase the exceptional work of her team, she architects strategy for B2B influencer programs designed to drive results for enterprise and mid-sized technology companies. Her background includes expertise in content strategy, influencer marketing and social media.