Matt is renowned for pioneering a customer-led ecosystem that creates meaningful experiences, in a way organisations can monetise. He believes you must integrate all touch points across the customer journey to ‘win’ at marketing.
Matt was previously Bupa’s Head of Global Content Strategy, responsible for building and scaling a content-led ecosystem locally and globally – including Bupa’s award-winning publishing hub the Blue Room and internationally acclaimed Bupa Blog Awards.
He drove the internal change management that enabled Bupa to connect brand, content, and performance marketing. This saw the Blue Room become Bupa’s most effective channel to drive brand love, as well as to increase customer acquisition and retention.
He advises top CMOs how to embed a content-led customer ecosystem. And Matt’s cutting-edge views and real life experience has seen him become a regular speaker and workshop host at numerous high profile events.
Christopher Barger is the Senior Director of Communications at SME, a nonprofit association advocating for the manufacturing industry, and has more than 20 years’ experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital and communications activities and implementing disruptive new technologies and strategies. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, and executive positioning. He has worked with PlayStation, the World Health Organization, the Almond Board of California, McDonald’s, Walmart, and GE Digital among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).
Jackie believes in the power of the pen. As a brand advisor and content strategist, Jackie helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. As principal of Muse Content Group, she leads a team of editors and writers who work alongside entrepreneurs and executives to elevate brand value through powerful positioning and messaging. Her work, ranging from local restaurant branding to six-figure global initiatives, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award, CMI’s 2012 Content Marketing Leader of the Year and 2016 American Advertising Federation 40 Under 40 Award.
Jeremy Bednarski is a strategic marketing director with Goldstein Group Communications with a passion for content marketing. He is both a B2B and B2C marketer with a wide range of marketing experience including writing, acquisition marketing, project management and brand management. He’s an avid reader with an insatiable curiosity to learn. @jeremybednarski
Leigh leads governance, curation, and localization efforts for marketing content at Red Hat. She manages 2 groups within Red Hat’s Content team. The governance and curation group leads content analysis, quarterly audits, and taxonomy and metadata efforts, automates processes, and makes content availability and performance transparent. The localization group is responsible for reviewing and optimizing translated marketing content in Red Hat’s 8 core languages. They work across APAC, EMEA, and LATAM to prioritize content localization needs, manage style guides and glossaries for each language, and manage relationships with their language service provider and translation management system vendor.
Alison Bolen wears many hats at SAS. She’s been called a writer, an editor and sometimes just “the blog lady.” She launched her first blog in 2004 and started championing social media at SAS in 2006. Currently, Alison edits ebooks, online feature stories and the SAS Voices blog. She also coaches SAS bloggers on the content and community-oriented aspects of blogging. She’s passionate about writing and editing content that readers want to use and share.
Susan is the VP, Mobile at IAB (Interactive Advertising Bureau) in NYC. She leads the IAB Mobile Marketing Center of Excellence and has a mandate to further the organization’s initiatives in native advertising and content marketing, which she largely built at IAB. She works with hundreds of leading digital publisher and technology providers to set guidelines and provide industry thought leadership.
Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “8 Top Influencers to follow in Online Marketing & Native Advertising” by Taboola (12/17), a “Top 50 Content Marketing Influencer at CMWorld 2016 and 2017” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch.
She is on the judging jury for the Content Marketing Institute Awards, the Native Advertising Institute Awards, the Shorty Awards and the Rakuten Golden Link Awards, and is a frequent speaker at significant industry conferences. @susanborst
Laura joined KeyBank as a Vice President of Digital Marketing in November 2015. She leads new client acquisition efforts through digital channels, and works with others at KeyBank to create integrated messaging and seamless customer experiences between different devices and communication mediums. Previously, Laura worked agency-side with over 20 Fortune 1000 businesses. Her expertise spans digital marketing and analytics across financial services, retail, B2B and travel/hospitality.
Laura has been a judge for the travel industry’s prestigious Adrian Awards competition since 2008. @lcameron80
Peter Cannizzaro, Creative Director for AspenCore Studio, has a passion for cutting edge experience in web design, UI/UX, branding, and marketing. Responsible for the look and feel of many of AspenCore’s top brands, Peter instills his strong design sense into work that transforms the way people and companies interact. Calling on more than 15 years in the industry, Peter unites teams by creating immersive and accessible experiences for his audiences.
Before working with AspenCore, Peter was Art Director for UBM Americas, North Americas largest events company. During that time, he worked on Smart Enterprise Exchange, A Multi-Platform Thought-Leadership Content and Community Program for CIOs created for CA. He was also instrumental in providing the marketing and event collateral for UBM’s top events. Peter has accumulated awards for creative excellence from Best of Long Island and Min’s Best of Web awards.
Craig Coffey is the Director of Marketing Communications for the Lincoln Electric Company, the world’s leading manufacturing of welding and cutting solutions, where he also acts as publisher of ARC Magazine (CMA Best New Print Publication, 2016). He is a career-long B2B marketer with wide ranging experience in the publishing, manufacturing, engineering and professional services industries and is a rabid fan of all things Cleveland. Craig has been with Lincoln Electric since 2012, and has been focused on finding and telling the stories that make the strongest connection between the brand and consumers. @B2BinCLE
Jonathan Crossfield is the chief consulting editor of Chief Content Officer magazine, published by the Content Marketing Institute. He describes himself as a storyteller because writer, editor, content strategist, digital marketer, journalist, copywriter, consultant, workshop trainer, event speaker and overly-opinionated blogger wouldn’t all fit neatly on a business card. Jonathan has won awards for magazine articles and blog posts on digital marketing, but that was so long ago now it seems boastful to keep mentioning it in bios. He lives in the Blue Mountains near Sydney, Australia with a very patient wife and two very impatient cats. @Kimota
Alex is passionate about improving user experience through content strategy. As a Senior Content Strategist at Aztek she handles content evaluation and planning for website redesigns and content marketing. You can also find her in the Content Marketing Institute weekly twitter chat, soaking up as much content knowledge as she can. @alcrump12
Gina Czark is a strategic communications executive with more than 15 years of experience in brand building, storytelling and content creation, social media and crisis communications. She is the Associate Vice President of Content Management for Northwell Health, one of the largest health systems in the country with 23 hospitals and more than 66,000 employees. At Northwell Health, she is responsible for all content initiatives across print, digital, social media, photography and videography and leads a team of 20 employees. Prior to that, she established the award-winning social media department at NewYork-Presbyterian Hospital, one of the nation’s largest academic medical centers. She is a regular speaker at industry conferences and serves on the board of the Healthcare Public Relations and Marketing Society of Greater New York. A former PR executive and journalist, Gina is a storyteller and engagement strategist passionate about enhancing patient and staff experiences through related content. @gczark
Alison Demelis is an important part of the MediaCom family leading both Marketing and New Business for the agency. In her dual role she is responsible for developing agency-growth strategies, as well as the planning, development and implementation of MediaCom marketing strategies.
Prior to joining MediaCom, Demelis was the Director of National Sales at Cue Digital Media where she steered her clients to success by uncovering impactful consumer insights helping them navigate the fast-shifting media landscape and developing the right custom solutions across digital, social and mobile media.
During her career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Group Manager, The Mix – at Bell Media (formerly Astral Media) for over 10 years, where she developed an in-depth understanding of how to combine OOH, radio, television and digital to create multiplatform solutions for clients when others were still working in siloed environments.
In her spare time Alison is usually traveling with her 16 year old son, or cleaning up after him. She also spends many weekends cooking at her local restaurant in Leslieville
Melanie Deziel is the founder of StoryFuel, which consults with brands looking to create, expand or optimize their branded content teams, processes and practices. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc’s 35 US Magazines. Learn more about Melanie at www.storyfuel.co
James D’Orazio is a Associate College Lecturer in Department of Marketing at the Monte Ahuja College of Business. His areas of expertise include Strategic Online Marketing, Business to Business Marketing and Corporate Social Responsibility..
Mr. D’Orazio is also President of a small consulting firm, Practical Web Strategies, that helps small to mid-size companies develop successful online marketing strategies..
At Cleveland State he is the founder and moderator for the very successful Afternoons @ Ahuja program. In its eleventh year the program brings business professionals, students and faculty together on campus to discuss current trends and best practices in marketing.
I’ve managed the editorial process, calendar, and contributors for the award-winning CMI blog since 2014. The title for my role is senior blog and community manager, which means I get to work with every one of our fabulous contributors, including those who work directly for CMI and those who generously share their insights with our readers.
I’m passionate about providing the best experience for our writers – they’re key to making CMI a success! I’ve worked in marketing for over 25 years, amassing experience in everything from marketing communications to creative services project management to social media to brand strategy and development. In my spare time, I serve on the Royal Oak Children’s Choir and Helen Keller Elementary PTA Executive Boards and am known as “Coach Lisa” to my freshman cheer squad. Connect with me on Twitter @brandlovellc and LinkedIn.
Dusty DiMercurio specializes in developing and executing customer-centric marketing strategies that help brands differentiate and build long-term relationships with their target audiences. Beginning his 15+-year career as copywriter, his areas of expertise expanded to include magazine editorial, product & segment marketing, content marketing, social media, and data-driven digital marketing. A finalist for CMI’s 2016 Content Marketer of the Year award, DiMercurio’s award-winning work has earned him speaking engagements at conferences around the world. Today, he leads Global Content Marketing & Social Media for Autodesk, and acts as the Publisher & Editorial Director for the company’s multi-award-winning owned media publication Redshift.
Amanda Gant is the Director of Marketing at Orbit Media, an award-winning 38-person web design company in Chicago. Her passion is to help people get better results from the web by sharing her expertise in analytics and web marketing. Amanda is the producer of Content Jam, Chicago’s largest content marketing conference, editor of the Orbit blog and advisory council member for the AMA. Outside of work, you’ll find her traveling as much as possible.
David is the President of Magnetic Content Studios. An early adopter of content marketing, David launched Magnetic Content Studios in 2012. Prior to launching Magnetic, David was the GM of Man Of The House, a joint venture between Barefoot Proximity and Procter & Gamble Productions.
When not helping brands with content marketing, he is teaching and influencing the next generation of content marketers, as an adjunct professor at the University of Missouri’s Reynolds School of Journalism and as the co-chair of the ANA’s content marketing committee.
Vince is vice president of solutions development for Hanley Wood, the premier company serving the information, media and marketing needs of the residential, commercial design and construction industry. He collaborates with cross-disciplinary teams of colleagues to imagine and deliver breakthrough brand, content marketing and digital marketing strategies and programs for clients. A former newspaper reporter and marketing communications consultant, Vince previously served as vice president of Editorial Services for Hanley Wood’s marketing services team. Vince is a past board member of The Content Council, where he chaired the Strategic Partnerships committee. @vgiorgi
Deana Goldasich is CEO of Well Planned Web — an agency that strategically plans, develops and distributes content for “trailblazer” B2Bs and companies with complex sales cycles. Her agency was a finalist for the 2012 Content Marketing Agency of the year — with a client list that includes technical service providers, financial services, professional services, healthcare services and B2B e-commerce. Prior to Well Planned Web, Deana built content strategies for brands such as the Home Shopping Network, Wolfgang Puck, Kodak, American Cancer Society and the Texas Department of Criminal Justice. Deana’s passion for content is rivaled only by Geocaching and an addiction to Jelly Bellies. @goldasich
Jodi Harris is the Consulting Director of Editorial Content & Curation at Content Marketing Institute. An experienced content consultant, Jodi develops and manages strategic content initiatives for clients in the entertainment, CPG, health care, technology, and biotech industries, as well as for agencies and media brands. You can follow her on Twitter at @Joderama.
Dan Hatch is a life long storyteller. He’s the co-founder of Typeset, a specialist editorial and content marketing company based in Australia and the UK.
A career journalist with a background in print and radio in Australia and the UK, he spent nearly a decade at a daily newspaper, The West Australian, including four years as marketing and media editor. In the line of duty he’s covered everything from notorious criminal trials to horrific global tragedies.
He spent three years as managing editor at Lush – The Content Agency, running brand newsrooms for clients across many industries. He was part of teams that either won Content Marketing Awards or were finalists.
Erika Heald is a San Francisco-based marketing consultant and freelance writer. She focuses on helping technology and specialty food startups define their content marketing strategy to drive lead generation and customer loyalty. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can find her on her blogs erikaheald.com and erikasglutenfreekitchen.com, or hosting the weekly #ContentChat Twitter chat. @SFerika
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt has well over 121.8K Twitter followers and is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. @HeinzMarketing
Known for being able to craft a well-oiled content marketing machine, Amy Higgins excels at creating memorable content that increases brand awareness and generates quality leads. With close to a decade in the tech industry, Amy specializes in content strategy including community growth and social media optimization. Currently, Amy works with Sojern as their Director of Content Marketing. Amy has worked with many different sized companies — from startups like textPlus to midsized like Zendesk and even larger companies like Google and SAP. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze. @AmyWHiggins
Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, co-head of consulting for Jay Baer’s Convince & Convert, and one of TopRank’s Top 50 Content Marketing Influencers of 2018.
With over a decade in the industry, Zontee has worked with brands including Allstate Insurance, Oracle Marketing Cloud, and the UN FAO. Her work has received recognition including several PR News Platinum Awards and a Forrester Groundswell Award.
Zontee also speaks at events across the country, and she has taught graduate students at Columbia University and the City College of New York for the past 5 years. @ZonteeHou
Josh Jaffe is the General Manager of Media for Ingenio, a collection of online destinations where women find spiritual guidance on love, relationships, and life. He manages content, oversees content development, business development, operations, technology, and product strategies for Ingenio’s four rapidly growing digital media brands under Horoscope.com Inc. – Horoscope.com, Astrology.com, Horoscopo.com and AstroCenter.com.
The 20-year media and technology industry veteran has cultivated expertise in digital and e-commerce and specializes in programmatic revenue, search-driven distribution, email marketing, online video, premium content and subscriptions.
Jaffe holds a B.S.F.S from Georgetown University and an M.B.A. from UC Berkeley (Haas).
The Bay Area resident and native is passionate about the philosophy of stoicism, and enjoys spending time with his wife and two children, tennis, ping pong, karaoke, world travel, reading, movies, television and a great cocktail.
Maureen Jann is a compassionate and straightforward marketer who is energized by helping businesses grow. She is currently the Founder and Managing Director at SuperDeluxe Marketing, a boutique marketing agency focused on SMBs and startups. SuperDeluxe Marketing does marketing strategy, content marketing, organic social media programs, and event strategy in the outskirts of Seattle. Before tackling the challenge of marketing to marketers (how meta!) she spent the last 15 years helping businesses build high-performing marketing departments. Maureen has a Bachelor of Art from San Jose State University and has used personal projects and businesses to help keep her skills sharp. She is passionate about unusual shoes, crafts, and good beer. Maureen loves exploring the beautiful Pacific Northwest with her daughter, husband and pug dog. @SuperDeluxeMo
Hilary Jansen is the Marketing Manager for UBM’s technology event and online brands, including Interop ITX and InformationWeek. She is also the Content Marketing Manager of CreateYourNextCustomer.com, an online resource for technology marketing best practices and insights. She works with her team and numerous contributors across the country to develop original content for marketers in the enterprise IT, InfoSec, enterprise communications and game development space. Hilary graduated from Johns Hopkins University with a BA in Writing Seminars.
Anne Janzer is an award-winning author and business writing coach on a mission to help people communicate more effectively through writing. As a professional writer, she has worked with more than one hundred technology companies, writing in the voice of countless brands and corporate executives. Her books include Subscription Marketing, The Workplace Writer’s Process, and Writing to Be Understood. @AnneJanzer
Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. Her work with Fortune 500 brands served as the foundation for the latest of her seven books. Experiences: The 7th Era of Marketing, sets a powerful new way for marketing to create value for businesses. Named one of the top 10 influencers in business-to-business marketing and one of the 50 women in marketing, Carla regularly challenges conventional thinking. Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.
I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 19 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge. @jkkalinowski
David Kelly is the Executive Director of The eLearning Guild. David has been a learning and performance consultant and training director for more than 15 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community and can frequently be found speaking at industry events. He has contributed to various organizations including ATD, eLearn Magazine, LINGOs, and more. David is also known for his curation efforts, and was a contributor to the book Ready, Set, Curate. @LnDDave
Erin is a marketing executive bringing over 15 years of experience and thrives where marketing intersects with entrepreneurship and business strategy. Most recently, she helped grow a digital marketing agency by 4x and brings to the table an array of other marketing experience for companies including Newell Rubbermaid, a privately held franchise company, and nationally acclaimed nonprofit JumpStart Inc. Erin has been honored as one of Cleveland’s 20 in Their 20s by Crain’s Cleveland Business, consulted on the creation of two collegiate digital marketing programs, and is an avid proponent of leveraging digital marketing to reach business goals and objectives.
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating more than 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015.
A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz
While being a part of CMI events for the past several years, I officially joined the team in late 2017 as the Speaker Engagement Manager. I am responsible for on-boarding speakers, preparing and generating content, and executing the onsite educational programming for the ContentTECH Summit and Content Marketing World events. I work directly with the agenda selection team to generate high-level content, delivered by industry-leading speakers.
Pre-CMI, I have 20+ years of experience in event planning and enjoy the pressure of juggling all the little details to implement a successful meeting, conference or trade show. @A_Larick
Tiffany Lewis is the owner of More Meaningful Marketing where she is passionate about transforming everyday B2B and B2C company offerings into thoughtful, strategic marketing pieces that are proven to produce. Also, a working mom who loves to write, Tiffany spends free time blogging on topics to help other mothers and volunteering for local causes like the Ronald McDonald House. When she’s not frantically managing several projects simultaneously…90% of the time, she’s wondering if she walked out of the house with mismatched shoes.
Martin Lieberman has worked brand-side and agency-side; for big businesses and small ones; with B2B and B2C businesses (nonprofit organizations too); in online, magazine, and newspaper publishing; and his content has covered a wide range of industries, from technology to travel, entertainment to education, and retail to restaurants. Martin started his journalism career at Advertising Age, and later, while working for the Pohly Company, a custom publisher, he served as the senior managing editor for Continental Airlines’ inflight magazine and Western Union’s Professional Collector magazine, among others. Most recently, Martin has worked as an in-house content marketer for Constant Contact, Staples, and Meteorix, and currently serves as the content marketing and social media leader for IBM’s Workday consulting practice. @martinlieberman
Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping marketers publish and amplify original research they can use to get attention and build an audience.
Before starting Mantis, Michele was head of editorial at Content Marketing Institute where she was instrumental in building the organization from the ground up to 200,000 subscribers. Michele is passionate about providing practical and approachable advice to content marketers and has published hundreds of educational articles and speaks at industry events. In 2015, she was named one of Folio’s Top Women in Media (Corporate Visionary). @michelelinn
Jenny has spent almost two decades in content marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling.
Jenny is a strategy consultant who has helped clients like Citrix, Prudential, Acxiom, and Alcon as well as hundreds of mid-market and growth companies. An award-winning mentor and speaker, you’ll find her at events like ContentTECH Summit and Content Marketing World, serving as president of Women Communicators of Austin, and organizing the Austin Content Meetup. Jenny lives in Austin with her husband, architect Scott Magic and their two LEGO-obsessed sons. @jennylmagic.
Amanda Maksymiw is the director of content marketing at Fuze, a workplace productivity and collaboration platform. Throughout her career, she has consulted and worked with several high-growth technology companies on their content marketing, social media and influencer programs. She was named CMI’s Content Marketing Tactician of the Year in 2012. @amandamaks
Tim Marshall has led marketing communications efforts for organizations across a variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications. Within the Baldwin Wallace University School of Business, Marshall directs the Digital Marketing Clinic, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services. He also teaches digital marketing courses and advises students. Previously, Marshall was Chief Brand Strategist for an integrated marketing communications consultancy; Senior Digital Communications Specialist for a regional healthcare system; and Director of Marketing at a prominent research university. @timlmarshall
Gabrielle Raymond McGee
Gabrielle Raymond McGee is a creative marketing Executive in New York City where she leads the Tory Burch Foundation as Chief Operating Officer. Under her leadership the Tory digital initiatives have become the go to resources for women entrepreneurs. Gabrielle is responsible for creating the Seed Box, a sold-out curated box featuring women-owned products, marketing the Capital program, which has deployed $40 million+ in loans for women. She conceptualized the digital campaign: EmbraceAmbition.org celebrating female ambition which has reached people in 98% of the world’s countries. Her work has been cited in the international media and she has spoken at the Cannes Lions Festival of Creativity, Fast Company’s Innovation Festival and Google. Gabrielle received the Stanford Intellectual Contribution Award three times. She is an Executive Educator at Stanford’s GSB Corporate Innovation program. In 2018, she was named to the Marketing Hall of Femme, which celebrates the brightest female talent in marketing.
Cathy is the Vice President of Marketing for the Content Marketing Institute, an Informa company, where she oversees marketing efforts for the brand including in-person events Content Marketing World and ContentTECH Summit as well as Content Marketing University and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron.Cathy was named to Folio:’s 2014 Top Women in Media, and MarTechExec 2018 50 Women You Need to Know in Martech. @cmcphillips
Mickey Mencin is global director of corporate marketing, brand and communications at Hyland, a Fortune 100 Best Company to Work For. Hyland helps organizations across the globe manage information, simplify processes and connect systems. She leads a team across content, creative, social media, corporate communications, public relations and analyst relations. Prior to Hyland, Mickey grew brands at leading financial services firms and managed her own integrated communications agency, Ideamarks. @mmencin
Josh Miles is a brand-obsessed // strategist // speaker // author // podcaster // designer // marketing consultant // caffeine addict.
Josh Miles speaks from coast to coast on branding, digital marketing, and social media, and is a past TedX presenter. Miles was honored as 40 Under 40 by Indianapolis Business Journal and ENR Midwest’s 2015 Top 20 Under 40. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm, and the host of the podcasts Obsessed With Design and PSM.Show.
Josh is an advisory board member of the Purdue University Lamb School of Communication, and is involved in several start-up tech companies based in Indianapolis. @joshmiles
Jessica J. Miller is VP and managing director of PR 20/20, a Cleveland-based marketing consulting and services firm, where she guides strategy and performance for the agency and its clients. Jessica champions the achievement of the agency’s near-term financial goals and the ongoing pursuit of building a great marketing consulting and services firm.
With more than a decade of experience, she has partnered with hundreds of organizations—from startups to Fortune 500s—with the goal of connecting marketing strategy and performance to bottom-line business outcomes.
When not marketing, Jessica has her hands full with family, including a toddler son and a new baby girl. She also sits as co-chair of Cleveland’s Shoes and Clothes for Kids associate board. @jessica_joellen
Sarah Mitchell, founder of Typeset and Global Copywriting, has been working in content marketing since 1996. She loves helping customers convert their content initiatives into long-term business assets and is a proponent of the brand newsroom model of content marketing. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to make the world a better place for readers everywhere.
Sarah’s work has won or been a finalist for the Content Marketing Awards in multiple categories over several years. Her writing has been published in five countries. Something of a professional vagabond, she lives on the west coast of Australia, preferring sunshine and sandy beaches to the snow and ice of her native Michigan. Sarah is the Australian Consulting Editor of Chief Content Officer magazine. After a four year run on Brand Newsroom which ended last year, she has a new podcast in the works. @SarahMitchellOz
Chris Moody helps the world’s best marketing organizations deliver revenue growth as a Senior Analyst in the marketing practice at TOPO. Previously, Chris built and led high performing content and digital teams at companies like GE, Oracle Marketing Cloud, and Red Hat.
Chris frequently speaks at leading marketing events and guest lectures at universities on effective marketing with limited budgets. Chris rarely blogs at chris-moody.com and has missed sending his weekly email newsletter for over 156 weeks in a row. He also has “that’s what she said” on his wedding band.
Kim Moutsos joined the team at the Content Marketing Institute as vice president of editorial in September 2017. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect with her on LinkedIn
Mike Murray, president of Online Marketing Coach, brings more than 30 years of online and print publishing experience. A former journalist, he was a reporter and editor for daily newspapers and monthly business publications, covering health care, technology and other industries.
Since 1997, Mike has shaped Internet strategies for hundreds of businesses, including Bissell, Eaton Corp., FedEx Custom Critical, Cleveland Clinic, KeyBank, Little Tikes, and MTD. He speaks at regional and national conferences and workshops, including Content Marketing World, the American Marketing Association and Search Engine Strategies.
Mike, who has led SEO studies, writes extensively about online marketing for Content Marketing Institute, eMarketing & Commerce (eM+C), WebProNews, iMedia Connection and Visibility Magazine. @mikeonlinecoach
Lisa Murton Beets
Lisa Murton Beets is the research director at Content Marketing Institute (CMI). Since 2012, she has been managing all aspects of CMI’s annual content marketing survey and custom research projects. These include custom surveys for brands including LinkedIn, Adobe Connect, PRNewswire, GoAnimate, and Ion Interactive. Lisa works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers. A former B2B journalist/managing editor, she also has extensive experience as an editorial director/chief editor for a wide range of custom publishing projects and has edited numerous books about marketing. @LisaBeets
Mike leads a team responsible for change management and communication at Nationwide, supporting the brand’s after-the-sale service area for business, home and auto insurance, which includes 5,000 associates in call centers and processing centers across the country. Prior to that, he led a creative team responsible for developing collateral and campaigns supporting the life insurance, annuity, retirement plans and mutual fund business lines that was also the most efficient team in creative services (ask him, he has the data). Mike is proud to be the inaugural winner of the CMWorld Community Champion award from the Content Marketing Institute and likes to think he’s a marketer by trade and a writer by choice.
Winnie Ng-Schuchman is the VP of Marketing at Informa Tech, a portfolio of market leading brands such as GDC, Black Hat, Interop, Enterprise Connect, InformationWeek, Dark Reading, CMI, and HDI. With more than 25 years’ experience in b2b marketing, Winnie has hands on experience and expertise across critical marketing functions, from marcom and product marketing, to event management and digital marketing. An extremely results-oriented marketing leader, Winnie has a proven track record when it comes to marketing ROI, the packaging of solutions and presentations, and content marketing.
Roger C. Parker
Roger C. Parker brings a lifetime of practical content marketing experience based on the unchanging concepts of market education, target marketing, and constant visibility. He consults and writes to share design and productivity tools for content marketing. His articles contain dozens of worksheets, checklists, and mind maps to help content marketers organize their ideas and get more done in less time. Follow Roger on Twitter @RogerCParker or at PublishedandProfitable.
Cassio Politi won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. He is the author of the first book about content marketing written in Portuguese and is also the founder of Tracto, a consultancy company that has developed content strategy for big brands, including American companies with operations in Latin America. He is on Traackr’s list of the Top 20 Influencers in Content Marketing in Latin America, and TopRank Marketing’s 50 Top Content Marketing Influencers to Follow. @tractoBR
Joe Pulizzi is founder of Content Marketing Institute, a UBM Company. CMI is the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s the author of four books, including his latest Content Inc. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine. If you ever see Joe in person, he’ll be wearing orange. @joepulizzi
Gemma Rainer is Executive Director of The Content Council, the leading trade organization for content marketing in North America. Members of The Content Council include the industry’s top publishers, media companies and marketing agencies who create best-in-class, multi-channel programs and strategies for North American and global brands.
Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation.
Robert is the author of three books. His latest is Killing Marketing, with co-author Joe Pulizzi and is how marketing can truly be transformed into a profit center for the business. His last book, Experiences: The 7th Era of Marketing, was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards for a number of companies, including DivvyHQ. @Robert_Rose
Author, blogger, and evangelist, Steve Rotter has been leading innovative marketing teams for over 20 years. As CMO of OutSystems, he is the brand champion and leads integrated marketing and communications initiatives worldwide. Steve brings significant experience setting the marketing vision for technology companies. Most recently, he was CMO of artificial intelligence software company Acrolinx and has held executive marketing positions with Brightcove, Adobe, and Motorola. Steve was also co-founder and CMO of Q-Link Technologies, a BPM platform acquired by Adobe in 2004. As a marketing trailblazer, Steve was recognized as one of the top 100 influencers in content marketing, received the CMO ROI award from IDC and was listed as one of the top online marketers on twitter. Steve received his MBA from Northwestern University’s Kellogg Graduate School of Management and has volunteered on advisory boards for several non-profit organizations including World Vision and A Child’s Right.
Buddy Scalera is a Content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative marketing team leader delivering business results in social media, digital strategy, content engineering, website development, distance learning, mobile strategy, content creation, and digital governance. He is a creative problem solver with experience in journalism, public relations, corporate communications, and vendor management. He is an internationally recognized speaker and author of six books on visual storytelling. In his free time, he writes comic books and teaches classes on creating comic books. @BuddyScalera.
Jason is an empathic professional who has been working in the social/content marketing industry for the better part of 8 years. By day, he’s a social media manager, building strategies, creating content, and managing the social presence of multiple brands. He also coaches and consults other businesses on marketing practices. By night, he’s a Twitch Streamer, spreading his content marketing knowledge to other streamers, and produces a podcast called the “”Get S*** Done Chat”” (#GSDChat) where his guests talk about their successes, the struggles they experience that lead to success, and how they Get S*** Done. @JasonSchemmel
Michiel Schoonhoven is founder of Next Level Impact (NXTLI), a purpose driven Content Marketing Agency based in the country of ‘orange’, The Netherlands. Michiel works with a broad variety of (inter)national clients to develop and execute content marketing programs with impact. He’s using data and leading edge technologies to increase audiences, engagement and profits. Responsible for reaching tens of millions of people globally each month, Next Level’s client list includes entertainment, sports and other organizations. Michiel helps his clients by using content marketing, social media, YouTube, Spotify, messaging, chatbots , e-mail and websites.
Michiel has over 10 years of experience in content marketing and is a lifetime member of the Content Marketing World attendees club. He’s attended all Content Marketing Worlds to-date. @schoonhoven
Nenad Senic is a Brand Editor at the 2018 Content Marketing Agency of the Year PM, a partner of C3 network. He has created and edited numerous award-winning customer magazines and other digital brand media. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, Serbia, and in his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards. Since July 2011, he has been a European editor for Chief Content Officer magazine by Content Marketing Institute. @NenadSenic
Myra is a conceptor and writer with extensive experience in crafting creative brand-building ideas. In her role as Associate Concept Director at hmt, she applies this expertise to shopper, consumer promotion, digital and experiential activations for a number of top CPG clients. With a background in strategic planning and copywriting, including stints as a writer of 15-30 second radio spots and a management consultant, Myra has a true appreciation for how exceptional content can create engagement and drive results.
As General Manager of CMI, I lead the brand’s event, digital, print, and e-learning operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM for more than two decades, helping shape new multimedia content and event offerings. I also served as Editor in Chief of InformationWeek for many years. I live in the Washington, DC area with my husband, two teenage daughters, and many pets (birds, dogs, reptiles, hedgehogs, etc. Some might call it a food chain). @EditorStahl
MKTG Digital encompasses web and app development, social and digital strategy, content development and video production, influencer marketing and talent relationships, social listening and insights. Prior to MKTG, Mr. Stoeckeler led digital strategy for Pfizer and Novartis at CDM New York, and before that he was hired to help build the digital offering at Fleishman-Hillard New York. Mr. Stoeckeler worked across 8 Procter & Gamble brands at Publicis New York and worked on Harley-Davidson and Subaru at Carmichael Lynch in Minneapolis. 2019 is his 14th year in the industry. @keiths
Loes van Dokkum
Loes van Dokkum is a media philosopher and an independent content marketing consultant. She has an extensive track record building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies and creative concepts take brands a step further towards their vision, while achieving marketing communication KPI’s and brand positioning goals.
Bert van Loon
Bert van Loon (NL) is a content marketing veteran, who grew up in publishing and has helped brands to build an audience and turn eyeballs into business for nearly two decades now. As an acclaimed keynote speaker on European marketing events, cofounder of Content Marketing Fast Forward (#CMFF), and author of the Agile Content Marketing Roadmap, Bert translates experience into actionable advice. His motto: “I believe #ContentMarketing is to today, what advertising was to the 60s! Mad Men become Meaningful Men and Women!” @bertvanloon
Monina is a social media professional by day and one heck of a lacrosse mom by night. In a previous life, Monina wrote in 30-second sound bites for TV newscasts. She now spends her days crafting conversations in 280 characters or less as community manager for Content Marketing Institute. Her social media experience includes executing numerous award-winning campaigns for clients. Follow her on Twitter at @MoninaW.
Lindsay Wilson serves as the Head of MediaCom Canada’s content division – MediaCom Beyond Advertising (MBA). For more than a decade, Lindsay has used her unique skill set of content strategy and creative solutions to guide and inspire brands through original content production, media partnerships, influencer collaborations and experiential opportunities.
Her content and production expertise have been applied to many brands over the years in categories spanning: automotive, financial, government services, CPG, QSR, consumer electronics, beauty and retail.
Lindsay also serves as a member of the IAB’s Branded Content committee, and also contributed to the development of the IAB’s Canadian Guide to Branded Content.
Anna always asks “why?” and enjoys helping businesses get better results online. She is relentlessly positive and continuously looking for the bright spots. Leading the digital marketing team at Aztek, she’s a Google Analytics nerd with a strong focus on content and user experience. She provides recommendations to clients based on data with results tied back to ROI. You might also see her at Cleveland Women in Digital events, volunteering on the marketing committee for Open Doors Academy (a nonprofit that provides out-of-school enrichment programming for middle and high school youth), teaching a Spinning class, or spending time at nursing homes with her therapy dogs Clifton and Norman. @annawyunker
Ashley Zeckman is the Senior Director of Digital Strategy for TopRank Marketing, a fully integrated digital marketing agency. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for developing program architecture that drive customer acquisition and growth. Her background includes expertise in content strategy, influencer marketing, branding and social media. @azeckman
Chad Zimmerman is the Co-Founder and Chief Operating Officer of MAHA Global, an enterprise solution that helps Brands formulate, identify and implement their purpose-driven and social impact programs. Using its years of experience and proprietary mix of technology, e-learning content, analytics and insights, MAHA reduces the time it takes to enroll and align employees, partners and stakeholders to successfully deliver on impact strategies.
Prior to MAHA, was the Co-Founder and President of STACK, a media company that provides the amateur sports market with safe, effective and drug-free advice on how to excel at sports.
As President, Chad led several successful funding rounds and built the Content, Product Development and Marketing divisions of STACK. He also managed the Paid, Owned and Earned marketing channels for the organization, growing the digital audience up to 10 million users per month and print circulation to over 900,000.
In 2017, Chad successfully exited the business when STACK was acquired by a leader in the youth sports market.