Matt Allison is the founder and managing director of Ubiquity Lab a marketing consultancy that’s renowned for helping organisations create meaningful experiences, in a way they can monetise. Matt partners with market-leading brands to connect brand, content, and performance marketing. He helps them understand the customer mindset and cut through the information overload, so they can capture attention and turn it into a commercial outcome. Matt’s cutting-edge views and real-life experience has seen him become a regular speaker and workshop host at numerous high-profile events.
Christopher Barger is the Senior Director of Communications at SME, a nonprofit association advocating for the manufacturing industry, and has more than 20 years’ experience working for or servicing some of the world’s biggest companies. He has built and led digital programs at IBM and General Motors, and advised many others on their digital and communications activities and implementing disruptive new technologies and strategies. He is a recognized leader in content marketing, protecting brand reputation and mitigating crisis, communications strategy, influencer relations, and executive positioning. He has worked with PlayStation, the World Health Organization, the Almond Board of California, McDonald’s, Walmart, and GE Digital among others. He is the author of the Amazon marketing best-seller “The Social Media Strategist” (McGraw-Hill, 2012).
Jackie Bebenroth believes in the power of the pen. As a brand advisor and content strategist, Jackie helps clients find their brand voice…and shout it from the rooftops with clarity and purpose. As principal of Muse Content Group, she leads a team of editors and writers who work alongside entrepreneurs and executives to elevate brand value through powerful positioning and messaging. Her work, ranging from local restaurant branding to six-figure global initiatives, has flown her around the country to speak on the fine art of content marketing. She’s picked up a few accolades along the way, most notably a 2011 SXSW Interactive finalist award, CMI’s 2012 Content Marketing Leader of the Year and 2016 American Advertising Federation 40 Under 40 Award.
Jeremy Bednarski is an editorial lead for Salesforce who lives and breathes content marketing. He also marries his love of rock music and content marketing with Rockified Marketing where he develops marketing strategies to help companies grow their brands and build audiences. As an avid writer, he has a voracious curiosity for knowledge and enjoys implementing the information he learns to create success stories for companies. @jeremybednarski
Alison Bolen is the Editorial Director at SAS where she writes and edits engaging stories about data science and curiosity. She’s launched award-winning blogs, magazines and e-book programs from vision to production. And, she’s written dozens of articles that rank on the first page of Google search results for competitive keywords like artificial intelligence, computer vision and natural language processing.
Joe Braue is VP Marketing and Content Solutions for ALM a leading B2B media and intelligence company serving professionals in the legal, financial services, insurance and commercial real estate industries. Joe has founded two media content studios, won numerous B2B content marketing awards, and has worked as an editor, publisher, and group media company managing director. Contact Joe on LinkedIn.
Laura Cameron joined KeyBank as a Vice President of Digital Marketing in November 2015. She leads new client acquisition efforts through digital channels, and works with others at KeyBank to create integrated messaging and seamless customer experiences between different devices and communication mediums. Previously, Laura worked agency-side with over 20 Fortune 1000 businesses. Her expertise spans digital marketing and analytics across financial services, retail, B2B and travel/hospitality. @lcameron80
Peter Cannizzaro, Creative Director for AspenCore Studio, has a passion for cutting edge experience in web design, UI/UX, branding, and marketing. Responsible for the look and feel of many of AspenCore’s top brands, Peter instills his strong design sense into work that transforms the way people and companies interact. Calling on more than 15 years in the industry, Peter unites teams by creating immersive and accessible experiences for his audiences. Before working with AspenCore, Peter was Art Director for UBM Americas, North Americas largest events company. During that time, he worked on Smart Enterprise Exchange, A Multi-Platform Thought-Leadership Content and Community Program for CIOs created for CA. He was also instrumental in providing the marketing and event collateral for UBM’s top events. Peter has accumulated awards for creative excellence from Best of Long Island and Min’s Best of Web awards. Connect with Peter on LinkedIn.
Tina Cervera An agency veteran, Tina formulates, inspires, leads and executes on brand strategies and creative storytelling for businesses of all sizes. An expert in crafting efficient scaling models for creative teams and first-to-market campaigns for emerging technologies and platforms, Tina was named to Adweek’s 2015 Creative 100 list of top creative professionals in advertising. Tina’s work has received numerous accolades, including Webby, Shorty, Red Dot, and Digiday awards, along with being recognized by Mashable and Digiday. Tina is also active in ADC’s Let’s Make the Industry 50/50 initiative, and advocates for equal representation and employment of women in the advertising industry.
Jonathan Crossfield describes himself as a storyteller because freelance writer, editor, content strategist, digital marketer, journalist, copywriter, consultant, trainer, speaker and blogger wouldn’t fit neatly on a business card. His regular column for CCO magazine, published by the Content Marketing Institute, would be described more accurately as a series of angry rants and personal soapboxes fuelled by too much caffeine. Somehow, Jonathan has won awards for his magazine articles and blog posts on digital marketing, but they were so long ago it seems boastful to keep mentioning it in bios. He lives in the Blue Mountains near Sydney, Australia, with a very patient wife and a very impatient cat. Follow Jonathan on Twitter @Kimota.
Alison Demelis Alison Demelis is an important part of the MediaCom family leading both Marketing and New Business for the agency. In her dual role she is responsible for developing agency-growth strategies, as well as the planning, development and implementation of MediaCom marketing strategies. Prior to joining MediaCom, Demelis was the Director of National Sales at Cue Digital Media where she steered her clients to success by uncovering impactful consumer insights helping them navigate the fast-shifting media landscape and developing the right custom solutions across digital, social and mobile media. During her career, Alison has worked with every media discipline and has full media model fluency. Alison held the title of Group Manager, The Mix – at Bell Media (formerly Astral Media) for over 10 years, where she developed an in-depth understanding of how to combine OOH, radio, television and digital to create multiplatform solutions for clients when others were still working in siloed environments. In her spare time Alison is usually traveling with her 16 year old son, or cleaning up after him. She also spends many weekends cooking at her local restaurant in Leslieville
Melanie Deziel is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and the founder of StoryFuel, which teaches marketers and creators how to tell better brand stories through workshops, keynotes, masterminds, coaching and more. As a speaker, Melanie travels the world giving keynotes and corporate workshops that teach marketers, publishers, creators and companies how to create the best possible brand storytelling. Prior to founding StoryFuel, Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc’s 35 US Magazines. Learn more about Melanie at www.storyfuel.co.
Lisa Dougherty I’ve managed the editorial process, calendar, and contributors for the award-winning CMI blog since 2014. The title for my role is senior blog and community manager, which means I get to work with every one of our fabulous contributors, including those who work directly for CMI and those who generously share their insights with our readers. I’m passionate about providing the best experience for our writers – they’re key to making CMI a success! I’ve worked in marketing for over 25 years, amassing experience in everything from marketing communications to creative services project management to social media to brand strategy and development. In my spare time, I serve on the Royal Oak Children’s Choir and Helen Keller Elementary PTA Executive Boards and am known as “Coach Lisa” to my freshman cheer squad. Connect with me on Twitter @brandlovellc and LinkedIn.
Amanda Gant is the Director of Marketing at Orbit Media, an award-winning 40-person web design company in Chicago. Her passion is to help people get better results from the web by sharing her expertise in analytics and web marketing. Amanda is the producer of Content Jam, Chicago’s largest content marketing conference, editor of the Orbit blog, and as a Certified B Corp is dedicated to growing the B Corp community. Outside of work, you’ll find her hiking in the Colorado mountains.
David Germano, President, Magnetic Content Studios. An early adopter of content marketing, David launched Magnetic Content Studios in 2012. Prior to launching Magnetic, David was the GM of Man Of The House, a joint venture between Barefoot Proximity and Procter & Gamble Productions. When not helping brands with content marketing, he is teaching and influencing the next generation of content marketers, as an adjunct professor at the University of Missouri’s Reynolds School of Journalism and as the co-chair of the ANA’s content marketing committee.
Deana Goldasich is CEO of Well Planned Web (WPW) — an agency that strategically plans, develops and distributes content for “trailblazer” B2Bs with complex sales cycles. Whether it’s an advanced ABM partnership or intensive Lead-Gen Engagement, Well Planned Web knows how to lock eyes with its clients’ customers. The team has mastered the art and science for over 10 years. WPW’s client list includes enterprise organizations in SaaS, financial services, professional services, healthcare services and B2B e-commerce. The agency was a finalist for the Content Marketing Institute’s (CMI) Content Marketing Agency of the year. Deana’s passion for content is rivaled only by Geocaching and an addiction to Jelly Bellies.
Jodi Harris is Director of Content Strategy at Informa Connect. She describes her role as a combination of a strategic alchemist, a process architect, and a creative explorer, which is a fancy way of saying she determines what a brand’s greatest content needs, abilities, and opportunities are, then finds ways to bring those ambitious ideals to life. Prior to this role, Jodi spent the past decade developing and managing content initiatives as a consultant, working with clients in the entertainment, CPG, health care, technology, and biotech industries, as well as agencies and media brands. Follow Jodi on Twitter at @Joderama..
Erika Heald has spent 20+ years helping companies define and document content processes to drive lead generation, employee engagement, and customer loyalty through compelling, shareable, and targeted content. As a consultant, she helps teams define and document a content marketing strategy and trains employees on social media and digital communications best practices. She is also an executive ghostwriter, partnering with subject matter experts to bring their unique perspective to thought leadership content. Before founding her agency, Erika led and grew high-performance content marketing teams at tech PR agency Highwire PR, business planning tech unicorn Anaplan, and employee engagement platform Achievers.
Matt Heinz Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt has well over 121.8K Twitter followers and is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. @HeinzMarketing
Amy Higgins is known for being able to craft a well-oiled content marketing machine, Amy Higgins excels at creating memorable content that increases brand awareness and generates quality leads. With over a decade in the tech industry, Amy specializes in content strategy including community growth and social media optimization. Currently, Amy works with Salesforce as the Director of Content Strategy. When she’s not online, you can find her at the opera, hiking the tallest mountain, diving the bluest waters, or on the hunt for the latest foodie craze.
Zontee Hou is a passionate digital marketing expert and speaker. She’s the founder of digital marketing agency Media Volery and head of strategy for Jay Baer’s consultancy Convince & Convert. Her 15+ years of marketing industry experience includes work for the IMF, the UN FAO, Allstate Insurance, and Indiana University. She is one of TopRank’s 50 most influential content marketers, and her work has garnered recognition including several PR News Platinum Awards and a Forrester Groundswell Award. She is based in New York City. Learn more at: zonteehou.com or find her on social @ZonteeHou.
Maureen Jann is a compassionate and straightforward marketer who is energized by helping businesses grow. She is currently the Founder and Managing Director at SuperDeluxe Marketing, a boutique marketing agency focused on SMBs and startups. SuperDeluxe Marketing does marketing strategy, content marketing, organic social media programs, and event strategy in the outskirts of Seattle. Before tackling the challenge of marketing to marketers (how meta!) she spent the last 15 years helping businesses build high-performing marketing departments. Maureen has a Bachelor of Art from San Jose State University and has used personal projects and businesses to help keep her skills sharp. She is passionate about unusual shoes, crafts, and good beer. Maureen loves exploring the beautiful Pacific Northwest with her daughter, husband and pug dog. @SuperDeluxeMo
Hilary Jansen is the Marketing Manager for Informa Tech’s event and online brands, including Black Hat and Game Developers Conference (GDC). She is also the Content Marketing Manager of CreateYourNextCustomer.com, an online resource for technology marketing best practices and insights. She works with her team and numerous contributors across the country to develop original content for marketers in the enterprise IT, InfoSec, enterprise communications and game development space. Hilary graduated from Johns Hopkins University with a BA in Writing Seminars.
Joseph Kalinowski I oversee all of the creative and art direction of all CMI/CMW projects. I have worked as an art director for 20 years both in advertising and the publishing industry. My role as creative director is truly an exciting (and fun) one. To be a part of great CMI/CMW initiatives from the earliest ideation to their final release is something very special. I am very fortunate to have such a great team to work with that has a keen sense of creative vision and allows me to lead the charge. @jkkalinowski
David Kelly is the Executive Director of The eLearning Guild. David has been a learning and performance consultant and training director for more than 15 years. He is a leading voice exploring how technology can be used to enhance training, education, learning, and organizational performance. David is an active member of the learning community and can frequently be found speaking at industry events. He has contributed to various organizations including ATD, eLearn Magazine, LINGOs, and more. David is also known for his curation efforts, and was a contributor to the book Ready, Set, Curate. @LnDDave
Erin Kerrigan is a marketing executive bringing over 15 years of experience and thrives where marketing intersects with entrepreneurship and business strategy. She brings to the table an array of marketing experience – having grown a digital marketing agency by 4x and working for companies like Newell Rubbermaid, a privately held franchise company, a large healthcare management firm, and nationally acclaimed nonprofit JumpStart Inc. Erin has been honored as one of Cleveland’s 20 in Their 20s by Crain’s Cleveland Business, consulted on the creation of two collegiate digital marketing programs, and is an avid proponent of leveraging digital marketing to reach business goals and objectives.
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran celebrating more than 20 years of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Symantec and many others too numerous to list. His debut novel, Our Brothers at the Bottom of the Bottom of the Sea (Henry Holt), was published in the summer of 2015. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs. @jonkranz
Andrea Larick While being a part of CMI events for the past several years, I officially joined the team in late 2017 as the Speaker Engagement Manager. I am responsible for on-boarding speakers, preparing and generating content, and executing the onsite educational programming for the ContentTECH Summit and Content Marketing World events. I work directly with the agenda selection team to generate high-level content, delivered by industry-leading speakers. Pre-CMI, I have 20+ years of experience in event planning and enjoy the pressure of juggling all the little details to implement a successful meeting, conference or trade show. @A_Larick
Jesper Laursen is passionate about building business through storytelling. He was originally a journalist but has now been working with content marketing and native advertising for more than a decade both as an international speaker and as a consultant through his businesses. He is the founder of the international think tank, the Native Advertising Institute, the content marketing agency, Brand Movers, and the journalistic production company Media Movers.
Tiffany Lewis is the owner of More Meaningful Marketing where she is passionate about transforming everyday B2B and B2C company offerings into thoughtful, strategic marketing pieces that are proven to produce. Also, a working mom who loves to write, Tiffany spends free time blogging on topics to help other mothers and volunteering for local causes like the Ronald McDonald House. When she’s not frantically managing several projects simultaneously…90% of the time, she’s wondering if she walked out of the house with mismatched shoes.
Martin Lieberman has managed content marketing programs for big businesses and small ones, as well as B2B and B2C businesses (nonprofit organizations, too) — and his work has covered a wide range of industries. Martin started his career in traditional media at Advertising Age, and later, served as the senior managing editor for Continental Airlines’ inflight magazine and Western Union’s Professional Collector magazine, among other publications. Martin has also worked as an in-house content marketer for Constant Contact, Staples, IBM, and the RepTrak Company. He is currently the Director of Content and Programs for RAIN Group, in Boston. @martinlieberman
Michele Linn is the co-founder and chief strategy officer of Mantis Research, a consultancy focused on helping marketers publish and amplify original research they can use to get attention and build an audience. Before starting Mantis, Michele was head of editorial at Content Marketing Institute where she was instrumental in building the organization from the ground up to 200,000 subscribers. Michele is passionate about providing practical and approachable advice to content marketers and has published hundreds of educational articles and speaks at industry events. In 2015, she was named one of Folio’s Top Women in Media (Corporate Visionary). @michelelinn
Jenny Magic has spent almost two decades in content marketing and over 30 years as the “top man” of the three-high family waterski pyramids. One definitely requires more agility, but she’s not telling. Jenny is a strategy consultant who has helped clients like Citrix, Prudential, Acxiom, and Alcon as well as hundreds of mid-market and growth companies. An award-winning mentor and speaker, you’ll find her at events like ContentTECH Summit and Content Marketing World, serving as president of Women Communicators of Austin, and organizing the Austin Content Meetup. Jenny lives in Austin with her husband, architect Scott Magic and their two LEGO-obsessed sons. @jennylmagic.
Amanda Maksymiw is the director of content marketing at Fuze, a cloud communications platform for the enterprise. Throughout her career, she has consulted and worked with several high-growth technology companies on their content marketing, social media and influencer programs. She was named CMI’s Content Marketing Tactician of the Year in 2012. @amandamaks
Tim Marshall has led marketing communications efforts for organizations across a variety of industries, including higher education, healthcare, consumer packaged goods and manufacturing. His areas of focus are social media, content marketing, brand strategy and integrated marketing communications. Within the Baldwin Wallace University School of Business, Marshall directs the Digital Marketing Clinic, an experiential learning program that connects groups of talented students to local small businesses and nonprofit organizations in need of affordable marketing services. He also teaches digital marketing courses and advises students. Previously, Marshall was Chief Brand Strategist for an integrated marketing communications consultancy; Senior Digital Communications Specialist for a regional healthcare system; and Director of Marketing at a prominent research university. @timlmarshall
Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa Connect company, where she oversees marketing efforts for live events Content Marketing World and ContentTECH Summit, as well as Content Marketing University and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named one of Folio:’s 2014 Top Women in Media, and a MarTechExec 2018 50 Woman You Need to Know in Martech. @cmcphillips
Chris Mikko is a Sr. Content Strategist at Medica, a Twin Cities-based insurance provider. After starting his career in journalism, he moved into the content marketing realm in 2000. In the years since, he’s run award-winning content programs for FedEx, Thomson Reuters, Thrivent Financial, and Ameriprise, among others.
Josh Miles is a brand-obsessed cmo, keynote speaker and caffeine addict focused on helping others make their creative obsessions their profession. Josh is the Chief Marketing Officer for SMPS, a professional association of A/E/C marketers and business developers. Josh is a national speaker, TEDx presenter, and hosts Obsessed Show and PSM.Show. Josh is an advisory board member of the Purdue University Lamb School of Communication, and author of Bold Brand 2.0.@joshmiles
Kieran Miles heads up strategy for Mediacom Canada, spending his days crafting media and content strategies that deliver growth for clients. He’s built his career on the back of a unique mix of experience across journalism, PR, marketing and media. Kieran applies his expertise to clients across a diverse range of industries spanning everything from CPG and financial services, to tech and to pharma.
Jen Miller Innovator. Creative Leader. Risk-taker. Leveraging her many years of experience, Jennifer Miller is charged up to deliver insight-driven creative to many of the world’s most inspiring brands in her role as Executive Creative Director at Scrum50. Jen possesses a unique combination of strategic fire-power and creative vision that has led to the creation of breakthrough global campaigns, leading-edge social media and community building programs and needle-moving ecommerce strategies. She is devoted to empowering the next generation of female leaders and is a frequent guest speaker on important topics like “Marketing Yourself,” “The Effects of Social Media on Professional Image,” and “Building Confidence” for aspiring women in business. Follow Scrum50 on LinkedIn.
Jessica Miller is VP and managing director of PR 20/20, a Cleveland-based marketing consulting and services firm, where she guides strategy and performance for the agency and its clients. Jessica champions the achievement of the agency’s near-term financial goals and the ongoing pursuit of building a great marketing consulting and services firm. With more than a decade of experience, she has partnered with hundreds of organizations—from startups to Fortune 500s—with the goal of connecting marketing strategy and performance to bottom-line business outcomes. When not marketing, Jessica has her hands full with family, including a toddler son and a new baby girl. She also sits as co-chair of Cleveland’s Shoes and Clothes for Kids associate board. @jessica_joellen
Sarah Mitchell Typeset and Global Copywriting founder, loves helping customers convert their content initiatives into long-term business assets. When she’s not immersed in strategy or consulting, Sarah conducts messaging and writing workshops to help make the world a better place for readers everywhere. In 2020, Typeset launched the inaugural State of Writing research report. Sarah’s work has won or been a finalist for the Content Marketing Awards in multiple categories over several years. Something of a professional vagabond, she lives on the west coast of Australia, preferring sunshine and sandy beaches to the snow and ice of her native Michigan. @SarahMitchellOz
Kim Moutsos joined the team at the Content Marketing Institute as vice president of editorial in September 2017. After working in content marketing for enterprises and startups for more than 20 years, she’s looking forward to exchanging ideas and lessons learned with other content marketing practitioners. You can follow her on Twitter at @KMoutsos or connect with her on LinkedIn
Mike Murray president of Online Marketing Coach, brings more than 30 years of online and print publishing experience. A former journalist, he was a reporter and editor for daily newspapers and monthly business publications, covering health care, technology and other industries. Since 1997, Mike has shaped Internet strategies for hundreds of businesses, including Bissell, Eaton Corp., FedEx Custom Critical, Cleveland Clinic, KeyBank, Little Tikes, and MTD. He speaks at regional and national conferences and workshops, including Content Marketing World, the American Marketing Association and Search Engine Strategies. Mike, who has led SEO studies, writes extensively about online marketing for Content Marketing Institute, eMarketing & Commerce (eM+C), WebProNews, iMedia Connection and Visibility Magazine. @mikeonlinecoach
Lisa Murton Beets is the research director at Content Marketing Institute (CMI). Since 2012, she has been managing all aspects of CMI’s annual content marketing survey and custom research projects. These include custom surveys for brands including LinkedIn, Adobe Connect, PRNewswire, GoAnimate, and Ion Interactive. Lisa works closely with CMI’s executive, strategic, editorial, business development, and marketing/PR teams to deliver valuable insights to content marketers. A former B2B journalist/managing editor, she also has extensive experience as an editorial director/chief editor for a wide range of custom publishing projects and has edited numerous books about marketing. @LisaBeets
Mike Myers leads a team responsible for change management and communication at Nationwide, supporting the brand’s after-the-sale service area for business, home and auto insurance, which includes 5,000 associates in call centers and processing centers across the country. Prior to that, he led a creative team responsible for developing collateral and campaigns supporting the life insurance, annuity, retirement plans and mutual fund business lines that was also the most efficient team in creative services (ask him, he has the data). Mike is proud to be the inaugural winner of the CMWorld Community Champion award from the Content Marketing Institute and likes to think he’s a marketer by trade and a writer by choice.
Cassio Politi, founder of Tracto, works as a consultant of important brands in Brazil, which include banks, software manufacturers, pharmaceutical companies, automotive companies, and more. He is the author of both the first book about content marketing written in Portuguese, Content Marketing – O Conteúdo que Gera Resultados (2013) and Content Marketing Masterclass (2020). Cassio shares his expertise in content marketing by teaching classes in MBA programs at relevant universities in his native country, Brazil. Cassio won the “Brazilian Content Marketer of the Year” award by Digitalks in 2015. @tractoBR
Joe Pulizzi is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated millions of downloads from over 150 countries. He is also the author of The Random Newsletter, delivered to thousands every two weeks. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 25 states.
Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest is Killing Marketing, with co-author Joe Pulizzi and is how marketing can truly be transformed into a profit center for the business. His last book, Experiences: The 7th Era of Marketing, was called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards for a number of companies, including DivvyHQ. @Robert_Rose
Denise Rosplock is a senior marketing, data and business transformation executive in the B2B media industry. She is currently Group Vice President of Marketing at Informa, plc and oversees marketing for a portfolio of media, community and event brands in the sustainability, foodservice and hospitality, marketing and innovation sectors. She and her teams have led growth-accelerating innovations in global data management, dynamic pricing, digital UX, marketing automation and predictive analytics. She is currently co-chairperson of the Informa NY Diversity & Inclusion Committee and in her personal time volunteers with agencies combatting food inequity and improving sustainable practices in urban communities.
Buddy Scalera is a content strategist and digital pioneer with over 15 years of pharmaceutical multichannel marketing experience. He is an innovative team leader delivering excellence in digital marketing strategy, content engineering, website development, social media, distance learning, mobile marketing strategy, content creation, and content governance.
Jason Schemmel is an empathic professional who has been working in the social/content marketing industry for the better part of 8 years. By day, he’s a social media manager, building strategies, creating content, and managing the social presence of multiple brands. He also coaches and consults other businesses on marketing practices. By night, he’s a Twitch Streamer, spreading his content marketing knowledge to other streamers, and produces a podcast called the “”Get S*** Done Chat”” (#GSDChat) where his guests talk about their successes, the struggles they experience that lead to success, and how they Get S*** Done. @JasonSchemmel
Michiel Schoonhoven is founder of Next Level Impact (NXTLI), a purpose driven Content Marketing Agency based in the country of ‘orange’, The Netherlands. Michiel works with a broad variety of (inter)national clients to develop and execute content marketing programs with impact. He’s using data and leading edge technologies to increase audiences, engagement and profits. Responsible for reaching tens of millions of people globally each month, Next Level’s client list includes entertainment, sports and other organizations. Michiel helps his clients by using content marketing, social media, YouTube, Spotify, messaging, chatbots , e-mail and websites. Michiel has over 10 years of experience in content marketing and is a lifetime member of the Content Marketing World attendees club. He’s attended all Content Marketing Worlds to-date. @schoonhoven
Nenad Senic from Slovenia is a Brand Editor at the 2018 Content Marketing Agency of the Year, PM. He has created and edited numerous award-winning customer magazines and other digital brand media. In 2019, he was one of the nominees for the UK Editor of the Year award. He’s given presentations on content marketing in the USA, Australia, Poland, Turkey, Serbia, and in his native country Slovenia. He has judged the US, the UK and Slovenian content marketing and advertising awards.
Myra Shapiro is a conceptor and writer with extensive experience in crafting creative brand-building ideas. In her role as Associate Concept Director at hmt, she applies this expertise to shopper, consumer promotion, digital and experiential activations for a number of top CPG clients. With a background in strategic planning and copywriting, including stints as a writer of 15-30 second radio spots and a management consultant, Myra has a true appreciation for how exceptional content can create engagement and drive results.
Nancy A. Shenker an award-winning content strategist and writer, I am a 2020 Winner of the Killer Content Award. A former corporate marketing executive (Citibank, Mastercard, Reed Exhibitions), I have been producing content for a wide range of businesses (enterprise and SMB) for more than 30 years. I have served as a judge for other industry awards and am a regular contributor to Thrive Global and Forbes and I just recently was invited to the Rolling Stone Culture Council. I thoroughly understand the relationship between content, awareness, brand-building, and revenue and have succeeded in using content marketing to scale businesses.
Dennis Shiao is an independent marketing consultant who works with brands on content marketing, product messaging, and social media marketing. Formerly, Dennis led the content marketing function at DNN Software. Dennis curates an email newsletter called Content Corner and publishes marketing-related content on Medium. Feel free to reach out to Dennis on Twitter @dshiao.
Stephanie Stahl As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Keith Stoeckeler MKTG Digital encompasses web and app development, social and digital strategy, content development and video production, influencer marketing and talent relationships, social listening and insights. Prior to MKTG, Mr. Stoeckeler led digital strategy for Pfizer and Novartis at CDM New York, and before that he was hired to help build the digital offering at Fleishman-Hillard New York. Mr. Stoeckeler worked across 8 Procter & Gamble brands at Publicis New York and worked on Harley-Davidson and Subaru at Carmichael Lynch in Minneapolis. 2020 is his 15th year in the industry. @keiths
Tom Tennant is a senior content strategist at Falls, one of Cleveland’s leading communications, marketing and digital firms. He began his career as a journalist and made the leap to media relations at National City Corporation, now PNC. Tennant ran a small team of content producers for Insurance.com before joining Hyland Software in 2010 as a brand journalist. Tom helped build Hyland’s first digital marketing team, introduced new content marketing concepts to the department, and lead the company’s content marketing strategists before joining Falls’ Integrated Marketing team. Today he builds strategy and creates content for a wide variety of B2C and B2B clients. Oh, and he also edits and publishes MidwestMovieMaker.com, founded in 2007, a blog championing films and filmmaking in the Midwest. @midwestmovies
Loes van Dokkum is a media philosopher and an independent content marketing consultant. She has an extensive track record building loyal audiences for international A brand clients using high-performing lifestyle content. Her award-winning strategies and creative concepts take brands a step further towards their vision, while achieving marketing communication KPI’s and brand positioning goals.
Monina Wagner is a social media professional by day and one heck of a lacrosse mom by night. In a previous life, Monina wrote in 30-second sound bites for TV newscasts. She now spends her days crafting conversations in 280 characters or less as community manager for Content Marketing Institute. Her social media experience includes executing numerous award-winning campaigns for clients. Follow her on Twitter at @MoninaW.
Lindsay Wilson serves as the Head of MediaCom Canada’s content division – MediaCom Beyond Advertising (MBA). For more than a decade, Lindsay has used her unique skill set of content strategy and creative solutions to guide and inspire brands through original content production, media partnerships, influencer collaborations and experiential opportunities. Her content and production expertise have been applied to many brands over the years in categories spanning: automotive, financial, government services, CPG, QSR, consumer electronics, beauty and retail. Lindsay also serves as a member of the IAB’s Branded Content committee, and also contributed to the development of the IAB’s Canadian Guide to Branded Content.
Ashley Zeckman is the Vice President of Inprela Communications, a content strategy and storytelling agency. In addition to finding innovative ways to showcase the exceptional work of her team, she architects strategy for content marketing and PR programs designed to drive results for companies in the health care, technology and manufacturing sectors. Her background includes expertise in content strategy, influencer marketing and social media.
Chad Zimmerman is the Co-Founder and Chief Operating Officer of MAHA Global, an enterprise solution that helps Brands formulate, identify and implement their purpose-driven and social impact programs. Using its years of experience and proprietary mix of technology, e-learning content, analytics and insights, MAHA reduces the time it takes to enroll and align employees, partners and stakeholders to successfully deliver on impact strategies. Prior to MAHA, was the Co-Founder and President of STACK, a media company that provides the amateur sports market with safe, effective and drug-free advice on how to excel at sports. As President, Chad led several successful funding rounds and built the Content, Product Development and Marketing divisions of STACK. He also managed the Paid, Owned and Earned marketing channels for the organization, growing the digital audience up to 10 million users per month and print circulation to over 900,000. In 2017, Chad successfully exited the business when STACK was acquired by a leader in the youth sports market.